Working with suppliers to protectAnimal Health and Welfare

We have a responsibility to care for the millions of animals in our supply chain. For more than a quarter of a century, we’ve worked with experts to enforce standards that protect and improve the health and welfare of animals.

 

 

Why it matters

Although we don’t raise animals ourselves, our supply chain includes beef and dairy cattle, pigs and chickens. We understand and acknowledge the significant responsibility we have to help ensure these animals experience good welfare throughout their lives. Good welfare is also necessary to guarantee high-quality products.

 

On this page:

Our approach | Our actions

 

Our approach

 

We have a responsibility to ensure that our suppliers implement practices that protect and improve the health and welfare of animals in our supply chain.

For more than a quarter of a century, we’ve collaborated with our suppliers, non-governmental organizations (NGO) and animal welfare experts to develop and improve the handling, housing, health and slaughter practices for the animals in our supply chain. In the early 1990s, we developed a set of Guiding Principles for Animal Health and Welfare that continue to direct our work and inform our decisions:

Quality: We believe treating animals with care and respect is an integral part of our commitment to serving McDonald’s customers safe food. Healthy animals provide safe food.

Animal treatment: The Five Freedoms and the provision of positive welfare for those animals in our supply chain are the fundamental responsibilities of those that provide raw materials to the McDonald’s System. We maintain objective measurement systems at all our approved slaughter facilities to safeguard positive welfare and are committed to working further back into the supply chain to advance animal welfare at the farm.

Partnership: We’re committed to working with our suppliers, industry leadership and NGOs, as well as promoting the notion of continuous improvement as the science of animal health and welfare continues to evolve.

Leadership: To be the leader, we must act like a leader. We recognize that our position in the global marketplace comes with that responsibility.

Performance measurement: We set performance objectives for ourselves, through our suppliers, which drive continuous improvement in health and welfare outcome measures. We also ensure that our purchasing strategies align with our commitment to improving the health and welfare of animals in our supply chain throughout their lives.

Communication: We will communicate our plans, programs, processes and progress surrounding animal health and welfare.

 

Some of our awards

  • McDonald’s U.K. was awarded both the 2017 RSPCA Assured’s Food Service Award for commitment to Farm Animal Welfare and the Compassion in World Farming 2017 commendation for welfare standards in organic milk supply (a joint award with Arla)
  • Henry Spira Corporate Progress Award 2016 by the Humane Society of the U.S.
  • Good Egg Award 2016 by Compassion in World Farming for McDonald’s Australia and New Zealand
  • Best Marketing Award 2016 by Compassion in World Farming for McDonald’s UK
  • 2016 Business Benchmark on Farm Animal Welfare – Tier 2 recognition, Top 11 company managing and reporting on animal welfare

 

Ethical practices for antibiotic use in food animals

Antibiotic resistance is an important issue for people and animals. The Company has maintained a global vision on antibiotic stewardship in food animals since 2003. In 2017, we released an update to our Global Vision for Antibiotic Stewardship in Food Animals (VAS) (pdf, 183KB), which seeks to preserve antibiotic effectiveness in the future through ethical practices today.

As a framework for antibiotic stewardship, it endorses animal production practices that reduce and, where possible, eliminate the need for antibiotic therapies in food animals, by adopting existing best practices and/or developing new practices. However, we understand that animals, like people, get sick and require treatment. Treating sick animals is consistent with the Company’s long-standing commitment to animal health and welfare. Engaging farmers, producers and veterinarians in the responsible use of antibiotics is key to achieving our vision of preserving antibiotic effectiveness for both humans and animals.

With the VAS as our guiding principle, we will develop species-specific policies outlining our requirements and implementation timelines for suppliers providing chicken, beef, dairy cows, pork and laying hens for use in McDonald’s restaurants.

As part of our commitment to responsibly sourced chicken, in 2017 we released our new Global Chicken Antibiotics Policy. It sets out to eliminate the use of antibiotics defined by the World Health Organization as Highest Priority Critically Important to Human Medicine (HPCIA) in our chicken supply chain by 2027. We are taking a tiered approach to implementation of this global policy, as follows:

  • By 2017: 100% of chicken served in the U.S. is free of antibiotics important to human medicine. We have achieved this goal - since 2016, no chicken served in the U.S. is treated with antibiotics important to human medicine.
  • January 2018: Implementing the other elements of the Global Chicken Antibiotics Policy across all markets, including a prohibition on routine preventative use. HPCIAs will be eliminated in broiler chicken for Brazil, Canada, Japan, South Korea, the U.S. and Europe,1 with an exception of Colistin for Europe only.
  • January 2019: HPCIAs will be eliminated in broiler chickens for Australia and Russia, and Europe plans to have removed Colistin.
  • January 2027: HPCIAs will be eliminated in all other designated markets2 around the world. Our goal is to have this policy implemented before this date.

Furthermore, all the milk used in McDonald’s U.S. low-fat white Milk Jugs, fat-free chocolate Milk Jugs and Go-Gurt® Low Fat strawberry yogurt will come from cows that are not treated with rbST, an artificial growth hormone.

 

Our actions

 

At the farm

McDonald’s has a long legacy of commitment to Animal Health and Welfare, and has a strong zero tolerance policy on cruelty to any animal within our Global Supply Chain.

Housing is critical to ensuring farm animal well-being and providing environments that are beneficial for overall health. Currently, approximately 15% of our global pork volumes are sourced from producers who do not use gestation crates. Across our Europe region,3 100% of our pork is sourced from farms that do not use gestation crates. In the U.K. and the Netherlands, we use 100% Royal Society for the Prevention of Cruelty to Animals (RSPCA) Assured pork, which means that all pig farmers are required to provide bright, airy environments for pigs, bedded pens and plenty of space for them to move around. 

In the U.S., we’re working with pork suppliers to phase out the use of gestation stalls (small enclosed pens) for housing pregnant sows by 2022. By 2017, McDonald's will source pork for its U.S. business only from producers who share our commitment to phase out gestation stalls.

100% of the chickens used for meat in our global supply chain are reared only in cage-free systems. We do not accept any chickens raised in caged housing, inclusive of stacked or patio systems.

 

Raising the bar on chicken welfare

In October 2017, the Company announced a global commitment to source chickens raised with improved welfare outcomes. We’re committing to increased welfare outcomes for chicken sourced for sale in McDonald’s restaurants, through:

  • Measuring key farm-level welfare outcomes on an ongoing basis, setting targets, and reporting on progress across our largest markets
  • Developing state-of-the art welfare measurement technology
  • Providing enrichments to support natural behavior
  • Running commercial trials to study the effects of certain production parameters on welfare outcomes
  • Implementing third-party auditing
  • Transitioning stunning methods in the U.S. and Canada
  • Establishing McDonald’s Advisory Council for Chicken Sustainability to support our continued journey on chicken sustainability
  • Complete an assessment to measure the feasibility of extending these commitments to the remaining global markets where McDonald’s operates

These commitments will impact more than 70% of our global chicken supply and will be fully implemented on or before 2024.

 

“I think it’s one of the most comprehensive corporate programs that I’ve seen for chickens.”

Temple Grandin, livestock researcher who pioneered humane slaughterhouse practices

Live transport

We expect all our raw material suppliers to minimize animal transport times to reduce the animals’ stress. We stipulate that the meat in our global supply chain must be from livestock that was not shipped for more than 24 hours by sea, and sent directly to slaughter, without prior exception having been made to this policy by the Company’s Quality Systems team.

We also aim minimize pre-slaughter transport times in our supply chain, in line with expert animal welfare guidance. In Europe, we stipulate that transport times for beef and pork are no longer than eight hours. In 2017, this accounted for approximately 30% of global beef volumes and 15% of global pork volumes.

Where legislated (such as in the E.U.), transport time requirements must be met.

Welfare at slaughter

The Company has specific expectations to ensure that animals are humanely slaughtered in our global network of approved slaughterhouses, enforced through independent audits of key welfare indicators. These objective measurement systems are aligned with recognized national and international standards such as the North American Meat Institute and the World Organization for Animal Health. The slaughterhouses on our approved supplier list are required to meet these welfare standards, which are independently audited annually to ensure compliance.

Pre-slaughter stunning efficacy is a critical animal welfare requirement enforced across beef, pork, and chicken. Failure to meet McDonald’s Stun Efficacy requirements will results in immediate de-listment from Company’s approved supply list. Regardless of stun method, any sensible animal on the bleed rail constitutes an automatic audit failure.

We estimate that more than 95% of chicken and beef volumes in our system are stunned prior to slaughter. The exception to this are certain markets where consumers to do not allow stunning prior to slaughter for ritual or religious reasons. For animals going through ritual or religious slaughter, McDonald’s ritual or religious Animal Health and Welfare standards are strictly observed.

For more than two decades, we have worked with others in the industry and respected experts, such as Dr. Temple Grandin, to better understand and improve performance on issues associated with animal welfare at slaughter. We continue to monitor progress and identify opportunities for improvement.

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How we stay on track

We have specific expectations to ensure animals are humanely slaughtered in our global network of approved abattoirs. The abattoirs on our approved supplier list are required to meet these welfare standards, which are independently audited annually to ensure compliance. 100% of the suppliers listed on our approved supplier list that provide the McDonald’s System with beef, chicken and pork raw materials are compliant with the Company’s requirements. If an approved abattoir fails an audit, it will be immediately suspended from our approved supplier list and shipment of raw material from that facility will cease. In the spirit of continuous improvement, we will work with suppliers to improve their practices and help them develop robust and sustainable corrective action plans, after which they can be re-audited by an independent third-party audit for compliance and re-approved if the noncompliance was addressed. In the case of repeated failed audits, the abattoir will be removed from our approved supplier list.

Our animal health and welfare expectations, along with all other global sustainable sourcing expectations, for all suppliers are outlined in our Global Sustainable Sourcing Guide. Our global and market Quality Systems teams are in frequent contact with our suppliers, reviewing supplier performance to ensure policies are properly implemented and consistently met.

We have also aligned with the National Milk Producers Federation’s Farmers Assuring Responsible Management (FARM) program. By 2017, all U.S. dairy product suppliers were expected to track the percentage of the farms in their dairy supply that had completed the FARM second-party assessment; by 2020, 100% of all supplying farms will participate in FARM and have completed the second-party assessment.

 

 

Cage-free and free-range eggs

 

In the U.S. and our international lead markets, we have committed to sourcing only cage-free eggs by 2025 at the latest. We’ve been cage-free for the breakfast menu in all European markets since 2011 (except Belarus, Russia and the Ukraine, which account for approximately 6% of whole eggs in Europe).

U.S. and Canada: 2015 commitment to source 100% cage-free eggs within 10 years.

UK: Breakfast menu contains free-range eggs sourced from British and Irish farms, most of which are independent and family-owned. All eggs conform to the Lion Quality Code of Practice or equivalent and meet strict RSPCA Assured standards.

Germany: Exclusively uses free-range eggs for its breakfast menu and in all sauces.

France: Uses only French-sourced and free-range eggs for Egg McMuffins. In 2017, McDonald’s France used over 7.3 million eggs for Egg McMuffins.

Australia: As of the end of 2017, McDonald’s Australia uses 100% cage-free eggs for their breakfast McMuffins, wraps, and burgers.

New Zealand: McDonald’s New Zealand uses free-range eggs sourced from New Zealand farms for their breakfast McMuffins, wraps, and burgers.

 

 

1. For the sake of this policy, Europe includes the following countries: Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Kazakhstan, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Sweden, United Kingdom, Ukraine.

2. Markets covered by the policy include; Brazil, Canada, Japan, South Korea, the U.S., Australia, Russia, China and Europe.

3. Our Europe region is defined as countries within the EU, plus Norway and Switzerland.