Sourcing coffee certified to international sustainability standards such as UTZ, Fair Trade and Rainforest Alliance is key to our strategy. In parallel with our certification work, we’ve also launched the McCafé Sustainability Improvement Platform (SIP) in partnership with Conservation International. These two approaches are complementary efforts, and we will continue to support both certification and direct engagement with farmers as methods to achieve positive impacts.
In 2017, 54% of our coffee was sourced sustainably through Rainforest Alliance, UTZ, Fair Trade International and Fair Trade USA certification, as well as McCafé SIP-approved programs.
Our work on sustainable coffee supports the UN Sustainable Development Goals, a global agenda to end poverty, protect the planet and ensure prosperity for all, specifically:
As well as these, we’ve mapped our Scale for Good initiatives to all 17 goals.
What is McCafé SIP?
The McCafé Sustainability Improvement Platform (SIP) was launched in partnership with Conservation International in 2016, as a framework to engage and guide our coffee supply chain in sustainable sourcing, as well as investing in coffee growers and their communities over the long term. McCafé SIP is not intended to replace certification systems and is not itself a certification system, but a means to verify positive impact at the farm level by leveraging scorecards and third-party verification systems. It also provides roasters, who supply our coffee, with guidance across four key elements they must achieve in order to have a SIP-approved program.