Setting goals to drive success
As the world’s largest restaurant company, we have the potential to help lead sustainable innovation in the key areas of the world’s food system. It’s something we’ve been working on for a long time, using our influence, size and reach, and by working side by side with McDonald’s customers, employees, Franchisees, suppliers and partners, to be a responsible leader.
In 2014, we launched McDonald’s Global Sustainability Framework, which established our 2020 aspirational goals across a series of social and environmental topics in pillars we called Food, Planet and Sourcing. We’ve made progress on a number of the goals.
In the years since we released the 2014 Framework, we have continued to look for ways to further embed social and environmental issues into the core of our business and engage both our internal and external stakeholders in meaningful dialogue on our priorities and performance. This resulted in us taking a fresh look at our 2014 Framework to ensure both our focus areas and goals represent optimal opportunities for growing our business while making a positive difference in society.
Our Scale for Good strategy is a culmination of our work with stakeholders, a focus on our Velocity Growth Plan and an overall evolution of our prior 2014 Framework to further embed social and environmental issues into the core of our business. The Scale for Good strategy outlines a series of new goals for 2022–2030, in line with our major business priorities and areas of greatest responsibility to drive transformational change.
These goals will guide our work across a range of social and environmental impact areas, as we transition from our 2014 Framework to our Scale for Good strategy. Working with our suppliers and Franchisees, we’ll monitor our activities and report progress on our journey.