Company Profile

McDonald's is the world's leading global food service retailer with over 36,000 locations in over 100 countries. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.


Reporting Segments

Beginning July 1, 2015, McDonald’s started operating under a new organizational structure with the following four segments that combine markets with similar characteristics, challenges, and opportunities for growth:

 U.S. Market

  • The U.S. is the largest market in the McDonald's System in terms of number of restaurants, revenues and operating income
  • We have a unique and powerful field organizational structure that, when optimized, gives us a significant competitive advantage

 International Lead Markets

  • Includes some of the largest, best resourced and most established markets in the System with strong, developed economies and, in most cases, similar competitive dynamics and opportunities for growth
  • Operating from a position of strength: largely reimaged asset base significant McCafé presence across most markets, and high average unit volumes and franchisee cash flows
  • Track record of innovation and sustained investement, particularly around our menu, operations and Brand

 High Growth Markets

  • Relatively higher restaurant expansion and franchising potential
  • 8 key markets across Asia and Europe (China, Korea, Russia, Poland, Italy, Spain, the Netherlands and Switzerland)
  • All share a similar landscape of unpenetrated growth

 Foundational Markets

  • Largest and most diverse geographical segment spanning over 80 markets across parts of Asia, Europe, Middle East & Africa and Latin America
  • Markets with potential to operate under a largely franchised model
  • Contains almost all of our DL markets globally
  • Home to about 60% of the world's population and represents about one third of global GDP growth