At McDonald’s, Good Food means great taste, modern choices and real ingredients.
The Company continues to strive to find new ways to strengthen the nutritional profile of our menu items while maintaining the great tastes our customers expect. And while nutrition concepts vary around the world, some are nearly universal, such as the value of eating a variety of foods from recommended food groups. McDonald’s wants to help make it easier for customers to eat from these food groups by serving more menu items that include fruits, vegetables, low-fat dairy and whole grains.
WHAT WE‘RE FOCUSED ON — GOOD FOOD
In 2014, the Company laid out aspirational goals for Good Food, specifically focused on nutrition. We continue to work on our first goal of serving more fruit, vegetables, low-fat dairy or whole grains, but we made less progress in 2015 than in previous years. We have continued the conversation around our second aspirational goal, but it has been challenging to establish a single metric across the top 9 markets that accurately reflects and sufficiently captures ingredient improvements across our menu.