Our legacy of commitment goes back to the early 1990’s when we started to work with Dr. Temple Grandin.
McDonald’s has collaborated with our suppliers to develop and maintain global handling and/or slaughter requirements for the beef cattle, swine, poultry and egg-laying hens in our supply chain. At the same time, we understand the opportunity we have as a global company to work with industry experts toward additional positive advancements. Drawing on evidence based research, guidance from our network of animal welfare experts, and the experience of our suppliers, we prioritize global animal health and welfare opportunities within our supply chain and partner with the broader industry for continuous improvement.
Dr. Temple Grandin develops objective animal handling guidelines with AMI
McDonald's opens U.S. slaughter facilities to Dr. Grandin
USDA Survey completed as basis for AMI guidelines
McDonald's establishes first Animal Welfare Council in the U.S.
AMI's adoption of Grandin guidelines covering five crucial measures: effective stunning, vocalization, slips & falls, electric prod use, bleed rail insensibility
McDonald's announces laying hen housing standards and guidelines for effective beak trimming
McDonald's establishes species specific animal welfare guidelines and develops molting policy for laying hens; Launch and implementation of MAAP (McDonald’s Agricultural Assurance Program) in Europe
McDonald's UK and Netherlands Good Egg Award, Compassion in World Farming
Business Benchmark on Farm Animal Welfare (BBFAW) – McDonald's retained a Tier 2 recognition with a significant increase in our score, which placed the McDonald's as a Top 11 company managing and reporting Animal Welfare.