file

Legacy of Commitment

Our legacy of commitment goes back to the early 1990’s when we started to work with Dr. Temple Grandin.


McDonald’s has collaborated with our suppliers to develop and maintain global handling and/or slaughter requirements for the beef cattle, swine, poultry and egg-laying hens in our supply chain. At the same time, we understand the opportunity we have as a global company to work with industry experts toward additional positive advancements. Drawing on evidence based research, guidance from our network of animal welfare experts, and the experience of our suppliers, we prioritize global animal health and welfare opportunities within our supply chain and partner with the broader industry for continuous improvement.

boss-golden-dots

1991
Dr. Temple Grandin develops objective animal handling guidelines with AMI

1995
McDonald's opens U.S. slaughter facilities to Dr. Grandin

1996
USDA Survey completed as basis for AMI guidelines

1998
McDonald's establishes first Animal Welfare Council in the U.S.

1999
AMI's adoption of Grandin guidelines covering five crucial measures: effective stunning, vocalization, slips & falls, electric prod use, bleed rail insensibility

2000
McDonald's announces laying hen housing standards and guidelines for effective beak trimming

2001
McDonald's establishes species specific animal welfare guidelines and develops molting policy for laying hens; Launch and implementation of MAAP (McDonald’s Agricultural Assurance Program) in Europe

2002
McDonald's develops Guiding Principles for Animal Welfare and Antibiotic Use Policy

2003
McDonald's releases policy for the phase out of girth tethers for sows

2004
Founding member of the EAWP (European Animal Welfare Platform)

2010
Coalition for Sustainable Egg Supply established

McDonald's transition to cage-free eggs for European markets, excluding Russia, Ukraine and Belarus.

2011
Global Animal Health & Welfare team formed

2012
Guidelines and expectations developed for hens, cull cows and chickens

McDonald's USA commitment to work with pork suppliers to phase out the use of gestation stalls for housing pregnant sows by 2022.

2014
McDonald's Australia's commitment to transition to cage-free eggs by the end of 2017.

2015
Global Vision for Antimicrobial Stewardship in Food Animals released in March of 2015

Commitment to sourcing chicken that is not treated with antibiotics important to human medicine in the U.S. by 2017, and in Canada by the year 2018.

Commitment to fully transition to cage-free eggs for its U.S. and Canadian restaurants by the year 2025

2016
As of August 2016, every chicken item McDonald’s serves in the U.S. is made from chicken not treated with antibiotics important to human medicine, including its new Chicken McNuggets.

boss-brown-dots

External Recognition for a job well done:

Notable awards/recognition

 

2016

Henry Spira Corporate Progress Award by the Humane Society of the U.S.

McDonald's Australia and New Zealand Good Egg Award, Compassion in World Farming

McDonald's UK Best Marketing Award, Compassion in World Farming

2015

McDonald's France Good Dairy Award

McDonald's UK and Netherlands Good Egg Award, Compassion in World Farming

Business Benchmark on Farm Animal Welfare (BBFAW) – McDonald's retained a Tier 2 recognition with a significant increase in our score, which placed the McDonald's as a Top 11 company managing and reporting Animal Welfare.

2014

Alistair Mews Food Service Award

Freedom Food Award

2013

McDonald's UK Good Pig Award

Good Sow commendation

file