1. Renewable: Material that is composed of biomass from a living source and that can be continually replenished. ISO 14021:2016 “renewable” and “recycled” material; for plastic, ASTM 6866 or ISO 16620-2. Renewable applies to plastics only, not fiber.
2. Recycled: Material that has been reprocessed from recovered [reclaimed] material by means of a manufacturing process and made into a final product or into a component for incorporation into a product. [ISO 14021:2016 “renewable” and “recycled” material.] Recycled material applies to plastics and fiber. Fiber-based packaging made from 100% recycled content must be third-party verified, unless certified under a Chain of Custody forest management standard.
3. Certified: All guest packaging made from paper/board sold to McDonald’s must be certified. We give preference to FSC®-certified fiber when it meets product performance requirements and competitive market conditions. Other recognized forest certifications include PEFC and PEFC- endorsed schemes such as the Sustainable Forestry Initiative® (SFI®) and Cerflor (Brazil). By 2020, all finished products from potentially high risk sources must be FSC certified. The current list of potential high risk countries, as developed by World Wildlife Fund (WWF) includes: Russia, China, Malaysia, Indonesia, Laos, Vietnam, Cambodia, and Argentina. This list may be amended should risk assessment identify a need.
4. Recycling includes all manners in which recycling can be collected. Options will vary by market. Examples include, but are not limited to, tray collection of waste for back of counter separation, installed bins that allow guests to separate recycling from trash, collecting all waste in one bin and sending to a facility for separation and recycling.
Special venue McDonald’s restaurants that are located within multi-businesses spaces (shopping malls, in-store, train stations, airports, etc.) where they do not have ownership of waste hauling for their restaurant will be a challenge. We don’t have control of building policies or waste contracts, but we are excited about the opportunity to collaborate with venues over the next seven years to create more opportunities for recycling.
The aspiration is to provide options for recycling paper, cans and plastic fractions by 2025. Recycling refers to the act of collecting and separating guest packaging items that can be recycled and ensuring they are sent to a facility for recycling. The focus of this goal is guest packaging. Kitchen recycling, including oil, corrugate, PE foils/film, coffee grounds, etc., is strongly encouraged and can be a good starting point.