Our Business Model

Business Model

The power of our franchisees, suppliers and employees working together toward a common goal is what makes McDonald’s the world’s leading quick-service restaurant brand.

  • Franchisees bring the spirit of entrepreneurship and commitment to communities
  • Suppliers are dedicated to highest levels of quality and safety
  • The company facilitates learning and sharing across McDonald’s more than 36,000 restaurants

A Collection of Small Businesses

While a global Brand, the vast majority of McDonald’s restaurants – more than 80% worldwide and nearly 90% in the U.S. – are owned and operated by approximately 5,000 independent, small- and mid-sized businessmen and women.

Franchisees often live in the communities they serve and are committed to making a positive impact locally – from providing good food, customer service and job opportunities, to supporting local charities and other ways of giving back.

Freedom Within a Framework

We pay special attention to how our customers are alike – and how they are different too. For that reason, markets and countries have latitude when it comes to menu, marketing, community involvement and local business management. See McDonald’s around the world.

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Old restaurant exterior
Restaurant exterior