McDonald’s is Accelerating from a Position of Strength

 Customer focus increases sales

 

Customers ordering from McDonald's kiosk

Q2 2021 Highlights

Comp sales increased across all segments on a 2-year basis

 

1-Year Comp Sales

Q2 2021 Highlights

Comp sales increased across all segments on a 2-year basis

 

1-Year Comp Sales

+40.5%

Year Global Comp Sales Increase

+25.9%

U.S. Comp Sales Increase

+75.1%

IOM Comp Sales Increase

 

+40.5%

Year Global Comp Sales Increase

+25.9%

U.S. Comp Sales Increase

+75.1%

IOM Comp Sales Increase

 

2-Year Comp Sales

+6.9%

Global Comp Sales Increase

+14.9%

U.S. Comp Sales Increase

+2.6%

IOM Comp Sales Increase

+6.9%

Global Comp Sales Increase

+14.9%

U.S. Comp Sales Increase

+2.6%

IOM Comp Sales Increase

 ~$8B

Year-to-Date Digital Systemwide Sales Across Our Top 6 Markets

 ~$8B

Year-to-Date Digital Systemwide Sales Across Our Top 6 Markets

Customer holding phone which shows the My McDonald's app
Customer holding phone which shows the My McDonald's app

MyMcDonald's Rewards in the U.S. is here – and loyalty is expanding globally

In July, U.S. loyalty program MyMcDonald’s Rewards joined other loyalty programs around the world. We already have over 22 million active MyMcDonald’s app users, and over 12 million enrolled in MyMcDonald’s Rewards. Loyalty is a great example of how our core menu and personalized marketing come together through digital channels to build a stronger relationship with our customers. We’re proud of the success of MyMcDonald’s Rewards in the U.S., and we are moving aggressively to bring MyMcDonald’s Rewards to our top six markets globally.

Customer holding phone which shows the My McDonald's app
Customer holding phone which shows the My McDonald's app

MyMcDonald's Rewards in the U.S. is here – and loyalty is expanding globally

In July, U.S. loyalty program MyMcDonald’s Rewards joined other loyalty programs around the world. We already have over 22 million active MyMcDonald’s app users, and over 12 million enrolled in MyMcDonald’s Rewards. Loyalty is a great example of how our core menu and personalized marketing come together through digital channels to build a stronger relationship with our customers. We’re proud of the success of MyMcDonald’s Rewards in the U.S., and we are moving aggressively to bring MyMcDonald’s Rewards to our top six markets globally.

The BTS Meal showcased the M, C, and D pillars of our growth strategy in action  

BTS group photo with the letters M,C,D below
BTS group photo with the letters M,C,D below
Marketing

Our ambitious marketing campaign spoke to a new generation of customers in 50 markets and achieved record-breaking social engagement leading McDonald’s to trend on Twitter at #1 in the U.S. and #2 worldwide.

Core

The BTS Meal drove visits to our restaurants and significant lifts in Chicken McNuggets sales — one of our core menu items.

Digital

The BTS Meal leveraged our digital footprint to engage with customers on the channels most convenient for them.

Marketing

Our ambitious marketing campaign spoke to a new generation of customers in 50 markets and achieved record-breaking social engagement leading McDonald’s to trend on Twitter at #1 in the U.S. and #2 worldwide.

Core

The BTS Meal drove visits to our restaurants and significant lifts in Chicken McNuggets sales — one of our core menu items.

Digital

The BTS Meal leveraged our digital footprint to engage with customers on the channels most convenient for them.

For 65 years, we’ve created iconic experiences for billions of people around the world. Along the way, we’ve always focused on following our customers’ needs, finding the most convenient and engaging ways for them to enjoy McDonald’s. It’s clear that our next chapter will be driven by our leadership in digital.


– CHRIS KEMPCZINSKI
McDonald’s President and Chief Executive Officer

 

 

The BTS Meal showcased the M, C, and D pillars of our growth strategy in action  

BTS group photo with the letters M,C,D below
BTS group photo with the letters M,C,D below
Marketing

Our ambitious marketing campaign spoke to a new generation of customers in 50 markets and achieved record-breaking social engagement leading McDonald’s to trend on Twitter at #1 in the U.S. and #2 worldwide.

Core

The BTS Meal drove visits to our restaurants and significant lifts in Chicken McNuggets sales — one of our core menu items.

Digital

The BTS Meal leveraged our digital footprint to engage with customers on the channels most convenient for them.

Marketing

Our ambitious marketing campaign spoke to a new generation of customers in 50 markets and achieved record-breaking social engagement leading McDonald’s to trend on Twitter at #1 in the U.S. and #2 worldwide.

Core

The BTS Meal drove visits to our restaurants and significant lifts in Chicken McNuggets sales — one of our core menu items.

Digital

The BTS Meal leveraged our digital footprint to engage with customers on the channels most convenient for them.

For 65 years, we’ve created iconic experiences for billions of people around the world. Along the way, we’ve always focused on following our customers’ needs, finding the most convenient and engaging ways for them to enjoy McDonald’s. It’s clear that our next chapter will be driven by our leadership in digital.


– CHRIS KEMPCZINSKI
McDonald’s President and Chief Executive Officer