November 19, 2020
J Balvin and McDonald’s Team Up Once Again to Create “Dorado,” a Collaboration That Shines a Golden Light on Latino Culture
“Dorado” debuts tonight and will be available exclusively to view on the McDonald’s App
CHICAGO, Nov. 19,2020 – In time for The Biggest Night in Latin Music®, J Balvin and McDonald’s are dropping “Dorado” to celebrate the unshakeable optimism of the Latino community. Inspired by J Balvin’s most recent album Colores and McDonald’s Golden Arches, “Dorado” (“Gold”) aims to uplift Latinos and encourage them to keep shining while remaining proud of who they are.
The setting for “Dorado” is a McDonald’s restaurant and stars J Balvin who plays different characters. Each character represents and honors Latinos from all walks of life, including an abuelito (grandpa), a basketball player and a McDonald’s crew member. The soundtrack features a reggaetón beat and motivational lyrics that pay homage to Latinos’ feel-good mindset (“porque dónde hay un latino hay fiesta”/ “because where there is a Latino, there is a party”) and speak to being proud of one’s heritage (“gracias mamá por hacerme latino”/ “thanks mom, for making me Latino”).
“We are committed to elevating the voices and stories that salute our Latino customers as we continue feeding and fostering the communities we serve,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “Through music, this collaboration perfectly shines a light on the special optimism of the Latino community. We’re excited to bring ‘Dorado’ to our customers in partnership with J Balvin, an international icon known for his positive outlook and creativity.”
“Dorado” will make its broadcast debut during a commercial break of the 21st Annual Latin GRAMMY Awards® taking place on Nov.19. Following the show, “Dorado” will be available to view exclusively on the McDonald’s App for a limited time.
“‘Dorado’” is meant to empower our community and send the message that dreams can come true regardless of the circumstances," said J Balvin. “We have always faced tough challenges, but through hard work and consistency, we can overcome them. I always tell my fans that we must remain positive and optimistic.”
This collaboration follows the success of McDonald’s J Balvin Meal, served at restaurants nationwide last month. Be sure to download the McDonald’s App to be one of the first to listen, dance and enjoy “Dorado” following its debut and to receive exclusive deals and offers from the Golden Arches.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
About J Balvin
"Reggaeton's Global Ambassador" - 4-time Latin GRAMMY® winner J Balvin is now one of the Top 10 streaming artists in 11 different countries on Spotify and Top 10 in 14 countries on Apple Music, regardless of language, and has developed a legion of fans worldwide. Hailed by Billboard as "the biggest breakout act Latin music has seen in many years" and Pitchfork as "the face of modern Reggaeton," Balvin is leading a second generation of Musica Urbana stars that have propelled Latin music to an unprecedented global embrace. His latest album, Colores, saw both critical acclaim and commercial success. With "Blanco," "Morado" and "Rojo" going #1, J Balvin brought his total to 27 songs earning the #1 spot on the Latin Airplay Charts over the course of his career. Most recently, his collaboration with Dua Lipa, Bad Bunny, and Tainy, "UN DÍA (ONE DAY)," grabbed the title, garnered over 400M streams and is RIAA certified 6X Platinum. With his music and impact on the culture, Balvin has cemented himself as not only a leader of Reggaeton but as a torchbearer of the new state of Latin music by continuously expanding the limits of the genre and paving the way for "la nueva escuela."