The Secret’s Out… McDonald’s Makes Breakfast History Again With The Launch Of New Triple Breakfast Stacks
October 23, 2018
Inspired by “Secret Menu” fandom, the sandwich is the first breakfast menu item innovation since 2013
Beginning November 1, McDonald’s customers can conquer morning hunger with Triple Breakfast Stacks, a craveable and delicious breakfast sandwich that doubles down on some of our customers’ favorite ingredients.
Triple Breakfast Stacks come with two slices of melty American cheese between two savory, hot sausage patties. They’re topped with crispy, thick-cut Applewood smoked bacon and an egg. Guests can opt for their choice of a toasted McMuffin, buttery and flaky biscuit, or sweet and savory McGriddles cakes.
McDonald’s cooked up the idea for Triple Breakfast Stacks after noticing customers’ ongoing enthusiasm for adapting the menu and inventing their own unique and delicious offerings online. These customizations, ordered in restaurants each day, have long been known by customers, media and McDonald’s crew members as the “Secret Menu.”
“People have been hacking our menu for years - so much so that it’s inspired our new Triple Breakfast Stacks,” said Manager of Culinary Innovation Chef Mike Haracz. “We love seeing the fun ways our customers and McDonald’s crew have been creating their own takes on our classics. We can’t wait to see what they come up with next – you never know what might end up on our menu.”
McDonald’s has been a leader in the breakfast category since the innovation of the iconic sandwich that transformed it in 1971 – the Egg McMuffin. McDonald’s moved to give customers more of their favorite breakfast items at any time of the day when it introduced All Day Breakfast in 2015 in response to consumer demand. Triple Breakfast Stacks are the first new breakfast sandwiches available nationally since the Egg White Delight McMuffin in 2013. Other positive changes include McDonald’s move from margarine to real butter, a commitment to fully transition to cage-free eggs in the U.S. and Canada by 2025, and the McCafé relaunch in 2017 featuring more tastes and choices at the convenience and value only McDonald’s can offer.
“We are proud of our breakfast items. Since introducing the Egg McMuffin more than 45 years ago, we have continuously strived to deliver our customers great-tasting breakfast sandwiches,” said Vice President of Menu Innovation Linda VanGosen. “Our customers have also told us they have been craving a bigger, more filling sandwich option in the mornings. Triple Breakfast Stacks are the latest customer-led menu innovation, and we are proud to share them nationally for a limited time as part of our continued journey to build a better McDonald’s.”
Triple Breakfast Stacks are available for a limited time beginning on November 1. Customers can also order Triple Breakfast Stacks through McDelivery on Uber Eats at participating restaurants.
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.