Accelerating the Arches

The Golden Arches represent our ambition as a business; we always strive for new heights and excellence, both in our performance and how we represent the Brand. We want to continue to build on the momentum that has been a feature of our recent growth. So, our next chapter is focused on Accelerating the Arches.

We must deliver across five critical areas: purpose, mission, values, growth pillars and our foundation of running great restaurants.

McDonald’s strong foundation is built on unique advantages and enduring strengths that allow our System to drive change in a way that few other brands can. As we have done throughout our 65 years, we will continue to embrace the changes taking place around us to grow, meet evolving customer expectations and make our brand even stronger. Now is the time to write the next great chapter of the McDonald’s story.

To learn more, download our Accelerating the Arches Growth Strategy (PDF – 8MB).


Our Purpose

Feed and foster communities


Our Mission

Making delicious feel-good moments easy for everyone.


Our Values

Feed and foster communities

We open our doors to everyone

We do the right thing

We get better together

We are good neighbors

Our Growth Pillars

Maximize our Marketing

  • Brand
  • Affordability

Commit to the Core

  • Burger
  • Chicken
  • Coffee

Double Down on the 3Ds

  • Delivery
  • Digital
  • Drive Thru

Our Foundation

Run great restaurants and empower our people.

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