We’ve been working with farmers, environmental groups and governments for more than a decade to help advance beef farming and production practices. And we’re making progress.
“As one of the largest single customers of beef globally, McDonald’s is able to engage every point along the value chain. The Company helped create the Global Roundtable for Sustainable Beef and plays a big part in supporting the local roundtables and groups working on beef sustainability around the world.”
“We started the ranch 42 years ago from scratch with nothing but the desire to succeed. Today, that desire to succeed and to be the best we can be, while sharing what we have learned with others is stronger than ever. Consumers will always have questions... Our future will depend on our ability to answer those questions with credibility and trust.”
“Without McDonald’s, the roundtable would not have made the global, industry-wide inroads it has toward making beef a socially responsible, environmentally sound and economically viable product. McDonald’s is also involved in many local offshoots of our work, demonstrating its commitment at every level.”
“The path for creating and implementing a global antibiotic use policy for beef is unprecedented. I’ve been encouraged by the thoroughness with which McDonald’s has engaged diverse experts while creating this policy and the seriousness with which they take this important issue.”