As the world’s largest restaurant company, we have the opportunity to use our scale and reach to drive innovation and improvements in responsible sourcing, and create a food and packaging system in which people, animals and the planet thrive.
Food safety, quality and choice
We’re passionate about our food and take great care that what we serve every day is safe, great quality, offers choice and is produced in a responsible way. We use real, quality ingredients to elevate the taste of our food and the spirits of people who enjoy it all over the world. For example, we only use 100% pure beef in our burgers.
We strive to offer a diverse menu to give our customers the meal and snacking options they need for their entire family. We believe customers should have easy access to nutritional information to help them make informed food choices when they visit our restaurants.
Our responsible sourcing strategy
Behind the scenes, we’re working hard to continuously improve how we source our ingredients in a way that allows people, animals and the planet to thrive. Sourcing our food responsibly is critical for us to continue to use high-quality raw materials long into the future. It’s also an important part of what makes our customers feel good about our food.
We want to ensure that our sustainable sourcing programs drive lasting, meaningful outcomes on critical issues for people, animals, the environment and our business. We define sustainable sourcing through what we call the three “E”s, and we’ve identified seven priority impact areas to support them:
Priority ingredients and materials
In the long term, we want to source all our food and packaging sustainably. Currently, we focus on six priority products: beef, chicken, coffee, fish, fiber-based packaging and palm oil. These products were identified through independent analysis by the World Wildlife Fund (WWF) as the products that carry the greatest sustainability impacts – such as biodiversity loss or deforestation – and where we have the most potential to create positive change.
We’re helping lead a global movement for beef sustainability. Our teams work with farmers, environmental groups and governments to discover, test and scale methods that support decent farming livelihoods, while protecting resources for generations to come.
We might be famous for our beef burgers, but we care just as much about the chicken we serve. From cutting antibiotic use to protect human health to sourcing chickens with improved welfare outcomes, we’re committed to ensuring a sustainable supply of one of our most popular ingredients.
We believe coffee should not only taste great, but also be sustainably sourced. That’s why we take steps to make sure that McCafé supports farmers, their communities and their land. Buying from verified sustainable sources is a key part of our strategy.
Fiber for packaging
Derived from wood, fiber is the main material in our product packaging. As part of our larger packaging and recycling strategy, we’ve set an interim goal to purchase 100% of fiber-based customer packaging from recycled or certified sources by 2020. In doing so, we’re helping to conserve the world’s forests.
Filet-O-Fish is one of our best-loved menu items, so it’s really important that we work with independent experts like the Marine Stewardship Council (MSC) and the Sustainable Fisheries Partnership to identify ways to protect long-term fish supplies and improve the health of marine ecosystems. Globally, 100% of the whitefish for our Filet-O-Fish is sourced from sustainably managed fisheries and we have achieved MSC certification in U.S., Canada, Europe and Brazil.
Palm oil is used in some markets as a frying oil or as an ingredient in our products. Our goal is for 100% of this palm oil to support sustainable production. It’s a complex issue and we engage with platforms like the Roundtable on Sustainable Palm Oil to increase the scale of our efforts.