Responsibly sourced chicken

We might be famous for our beef burgers, but we care just as much about the chicken we serve. From cutting antibiotic use to preserve their effectiveness for human health to sourcing chickens with improved welfare outcomes, we’re committed to ensuring a sustainable supply of one of our most popular ingredients.

Why it matters

Food made with quality ingredients is one of our top priorities, and part of our vision to source our food sustainably. That’s why for more than a decade we’ve been working with suppliers, animal welfare organizations, scientists and industry experts on our chicken sustainability journey.

While we don’t raise chickens ourselves, the health and welfare of the chickens in our supply chain is important to us. This is why we’re committed to sourcing chicken raised with improved welfare outcomes. In light of the possible impact on antibiotic resistance in humans, which is increasingly recognized as an important public health issue, we require the responsible use of antibiotics in our chicken supply chain.

The United Nation’s Food and Agriculture Organization estimates that meat production – including chicken, pork and beef – will more than double by 2050 (pdf, 627KB) and global animal feed production will have to increase by 70% (pdf, 5.6MB) if we are to meet the growing population’s demands. Unless action is taken to make production more sustainable, this elevated demand will increase the risk of environmental and ethical issues. For example, chicken feed currently uses a lot of soy, and converting land to grow soy is widely believed to be a major cause of deforestation. Feed production on existing cropland also provides challenges, such as preserving soil health and reducing the impact of fertilizers.

We are committed to taking a holistic, outcomes-based approach to chicken sustainability: from antibiotic use to welfare to feed sustainability. We believe the innovation and flexibility that this approach will unlock are crucial for tackling some of the long-standing challenges in sustainable chicken production.

 

On this page:

Our approach | Our actions | Our goals and progress


Our approach

As there are no broadly accepted standards for chicken sustainability, we’ve been working with stakeholders across the industry to define what it means. For more than a decade, we have been on a journey (pdf, 9.3MB) with our suppliers, non-governmental organizations (NGOs), academics and industry experts to advance the sustainability of the chicken served at McDonald’s restaurants.

We’re prioritizing the most impactful areas of chicken sustainability and setting goals and a roadmap for action, which are further detailed below:

  • Antibiotic stewardship.
  • Animal health and welfare.
  • Sustainable chicken feed.

Our chicken sustainability work supports the UN Sustainable Development Goals, a global agenda to end poverty, protect the planet and ensure prosperity for all, specifically:

As well as these, we’ve mapped our Scale for Good initiatives to all 17 UN Sustainable Development Goals.

  

Our actions

Responsible use of antibiotics

Building on our 2003 Global Vision for Antibiotic Stewardship in Food Animals, starting in 2018 we began to implement a new broiler chicken antibiotics policy in markets around the world,1 which requires the elimination of antibiotics defined by the World Health Organization (WHO) as Highest Priority Critically Important Antimicrobials (HPCIA) to human medicine. Additionally, the routine preventative use of antibiotics will be prohibited. To ensure this policy is effectively implemented, we are taking a tiered approach.

This approach builds on the progress we have made in our U.S. chicken supply chain with the removal in 2016 of antibiotics that the WHO has determined important to human medicine. We achieved this goal nearly a year ahead of schedule. Find out more about our work on the responsible use of antibiotics and our Global Vision for Antimicrobial Stewardship in Food Animals (pdf, 183KB).
 

Welfare on the farm

As part of our broader chicken sustainability journey, in 2017 we made a global commitment to source chicken raised with improved welfare outcomes. This means:

  • Measuring key farm-level welfare outcomes on an ongoing basis, setting progressive targets and reporting on progress. Welfare outcomes are objective measures, which provide a direct assessment of the welfare chickens experience throughout their lives. These measures are collected by directly observing the animal, such as the way it walks, the presence of any injuries or its ability to express natural behaviors such as pecking, perching, dust bathing and foraging. Collectively, they provide a comprehensive assessment of animal welfare, regardless of the production system or where they were raised. The key welfare outcomes associated with a good quality of life for chickens are well-established from an academic perspective, for example the work of Welfare Quality®, funded by the European Commission.
  • Developing state-of-the art welfare measurement technology. Through our engagement with academics and industry leaders, we know that some welfare outcome measures, such as gait scores and behavioral measures, cannot be reliably assessed commercially at present. McDonald’s wants to help identify solutions to measuring these important outcomes. We are committed to partnering with technology companies, producers, and suppliers to support the development of innovative on-farm camera monitoring systems. This pioneering research will aim to develop technology that can automatically capture these important welfare outcomes. Once established, these systems will be among the first of their kind at a commercial scale.
  • Providing enrichments to support the expression of natural behavior.
  • Supporting commercial trials to study the effects of certain production parameters on welfare outcomes.
  • Implementing third-party auditing.
  • Requiring that our Approved Suppliers transition stunning methods to Controlled Atmospheric Stunning (CAS) in the U.S. and Canada.
  • Establishing a McDonald’s Advisory Council for Chicken Sustainability to support our continued journey on chicken sustainability.
  • Completing an assessment to measure the feasibility of extending these commitments to the remaining global markets where McDonald’s operates.

These commitments apply to markets across the globe 2, which impact more than 70% of our global chicken supply and will be fully implemented on or before 2024. Together, we believe these commitments provide the ability to deliver sustained, measurable improvements in the welfare of millions of birds across our global supply chain. It will enable producers and suppliers, operating across diverse geographies and climates, to develop their own tailored solutions to meeting our progressive welfare outcome targets. The innovation and flexibility this approach will unlock is crucial for tackling some of the most important challenges in sustainable food production

These latest commitments build on our existing position (pdf, 469KB) that all chickens used for meat in our global supply chain are required to be reared only in cage-free systems.
 

Welfare at slaughter

McDonald’s requires that abattoirs must pass a rigorous animal welfare audit. All our facilities providing chicken raw material globally are compliant with McDonald’s requirements. We don’t accept abattoirs of suppliers that fail to meet these standards.

For more information on our approach, please see the following Guidelines and Criteria: McDonald’s Animal Health and Welfare Guidelines and Audit Criteria – Chickens at Slaughter (pdf, 478KB).
 

Taking the pressure off tropical forests

As part of our commitment to eliminate deforestation from our global supply chains, we worked with Greenpeace to establish and support the Soy Moratorium, a voluntary agreement between retailers, NGOs and traders to prevent soy being grown on Amazon land deforested after 2008. In the first decade since its inception in 2006, deforestation has fallen 86% in the municipalities covered by the Moratorium (accounting for 98% of the soybeans in the Amazon biome3).

In 2015, along with Greenpeace and Cargill, we were recognized for this work by the Keystone Policy Center for Leadership in the Environment. In 2016, we supported the indefinite extension of the Moratorium, which will now remain in place until it is no longer needed.

Further significant progress is being made in Europe, where we’ve set a 2020 target for chicken suppliers to ensure their soy volumes in chicken feed are covered by sustainability certifications. In 2018, approximately 74% of the soy volumes used in the feed of chickens supplied to our restaurants in Europe was covered by a combination of ProTerra and Roundtable on Responsible Soy certification.

McDonald’s is also a member of the Cerrado Manifesto Statement of Support group, which represents an international coalition of over 100 companies and investors working together to eliminate deforestation in cattle and soy supply chains in Brazil’s Cerrado Biome. This group is especially important because it leverages the collective action of many major companies who source from this area and therefore have significant capability to work together and send a market signal to end deforestation and vegetation loss in the region.
 

Developing alternative chicken feeds

We’ve been working with our suppliers and research institutes to support the development of novel alternative protein feeds, to reduce our reliance on soy for chicken feed and thereby help alleviate pressure on forests. This includes studies on insects and algae, and how these feeds will impact chicken health and welfare. While our early results are encouraging, developing these new and innovative supply chains is a long-term project that may run up to 10 years.


Our goals and progress

Goals

Eliminate the use of antibiotics defined by the World Health Organization as Highest Priority Critically Important (HPCIA) to human medicine as defined by the WHO from all chicken served by 2027.1

 

Progress

In 2017, we released our new Chicken Antibiotics Policy for markets around the world. The information below outlines progress as part of our phased process:

Objective: By 2017, 100% of chicken served in the U.S. is free of antibiotics important to human medicine.

Update: We have achieved this goal. Since 2016, no chicken served in McDonald’s restaurants in the U.S. is treated with antibiotics important to human medicine.

Objective: By January 2018, HPCIAs will be eliminated in broiler chicken for Brazil, Canada, Japan, South Korea, the U.S., and Europe,1  with an exception for colistin for Europe only; Implementation of all other elements of the Global Chicken Antibiotics policy across all markets, including a prohibition on routine preventive use.

Update: This objective has been achieved.

Objective: By January 2019, the usage of HPCIAs will be eliminated in broiler chickens for Australia and Russia, and Europe plans to have removed colistin.

Update: As of July 2019, all chicken suppliers to Australia and European markets have eliminated the usage of HPCIAs in our chicken supply chain. For new suppliers in Russia (added after July 2018), an extension has been granted until the end of 2021, to enable them to responsibly convert their supply chain to colistin-free.

January 2027: HPCIAs will be eliminated in all other designated markets1 around the world.

Goals

Purchase 100% sustainable certified soy by 2020 in Europe.

 

Progress

In 2018, approximately 74% of the soy volumes used in the feed of chickens supplied to our restaurants in Europe was covered by a combination of ProTerra or Roundtable on Responsible Soy certification.

Goals

Source chicken with improved welfare outcomes.2

Progress

  • In 2018, we launched an independent Global Chicken Sustainability Advisory Council of diverse experts including genetics experts, FAI Farms, leading academics and researchers like Dr. Temple Grandin and Dr. Harry Blokhuis, and NGOs including conservation organization World Wildlife Fund.
  • In 2019, we defined farm-level and processing-level key welfare indicators (KWIs) and the methodology for measuring them. In 2020, we’ll begin gathering data on all these indicators as we work toward setting progressive targets with the support of our multi-stakeholder Chicken Sustainability Advisory Council.
  • In partnership with Foundation for Food and Agricultural Research (FFAR), we launched the SMART (Sensing, Monitoring, Analysis, Reporting, Technologies) broiler initiative to identify and fund emerging technology solutions to enable global, commercial-scale, on-farm measurement of key welfare indicators. Through this initiative, McDonald’s has invested US$2 million, while enabling another $2 million in matching grants. The SMART Broiler Program represents one of the largest investments in animal agriculture technologies focused on health and welfare.
  • McDonald’s was one of the first retailers to implement a Controlled Atmospheric Stunning (CAS) system into a broiler supply chain in the U.S.  Currently, 100% of our Canadian supply chain and 20% of our U.S. supply chain utilizes CAS. We are on track to meet our commitment of implementing CAS throughout U.S. and Canadian facilities by 2024. CAS is currently widely practiced by McDonald’s suppliers in Europe and Australia.

 

  • 1. Markets covered by the policy include: Brazil, Canada, Japan, South Korea, the U.S., Australia, Russia, China and Europe.  For the sake of this policy, Europe includes the following countries: Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Ireland, Italy, Kazakhstan, Latvia, Lithuania, Luxembourg, Malta, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Sweden, United Kingdom, Ukraine.

  • 2. These commitments apply to chicken raised for sale at McDonald’s restaurants in Australia, Canada, France, Germany, Italy, Ireland, the Netherlands, Poland, Russia, South Korea, Spain, Switzerland, U.K., and U.S.

  • 3. Greenpeace (2016) reports that “a study published in 2015 in the journal Science by Dr. Holly Gibbs, from the Department of Environmental Studies at the University of Wisconsin shows that the Soy Moratorium was five times more effective in reducing deforestation than the Brazilian Forest Code. The success of the Moratorium is a business case that captured the attention of the world.”

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