Scale for Good
We believe that delicious food can also be sustainable – for our customers, producers and the environment. As one of the world’s leading restaurant brands, we’re using our Scale for Good to make this vision a reality.
Our responsibility is our opportunity
Using our Scale for Good plays an important role in the Velocity Growth Plan, and is right at the heart of our values. In order for people to feel good about visiting us, they need to feel good about our food, our company and the impact that we have on the world.
The world is changing. The population is growing, cities are expanding and temperatures are rising, stretching basic resources like water and food to their limits. These are complex challenges that demand innovative solutions and collective action. As one of the world’s largest restaurant companies, we have the responsibility and opportunity to take action on some of the most pressing social and environmental challenges in the world today. We embrace this opportunity to drive meaningful progress, and to do so by collaborating with millions of customers, employees, Franchisees, suppliers and other partners.
These initiatives are most impactful when they go beyond the direct reach of our company to influence action both within our business network and beyond. We call this using our Scale for Good. We hope our efforts can drive real change, so they become tomorrow’s standard. It’s an ongoing effort, and we’re always looking to what’s next.
“We recognize that the size and reach of our business puts us in a unique position to improve people’s lives and the environment. We want to use our Scale for Good and continue raising the bar on what it means to be a responsible company committed to people and the planet.”
Francesca DeBiase, Executive Vice President and Chief Supply Chain and Sustainability Officer, McDonald’s Corporation
Where we can make the biggest difference
While we’re committed to taking on many challenges facing society today, we’re elevating a few global priorities where we believe we can make the greatest difference and drive industry-wide change. We can’t do this alone – to make truly meaningful progress, we will need to use our scale and reach to collaborate with others both within and beyond the McDonald’s system.
Our global priorities below reflect:
- Analysis of major social and environmental impacts of our food and our business.
- The material environmental and social issues that matter most to our customers and employees, Franchisees, suppliers and wider stakeholders.
Climate change is the biggest environmental issue of our time. That’s why we’re committed to reducing emissions right along our value chain, from farm to restaurant to customer, to hit our science based target.
We’ve been working with farmers, environmental groups and governments for more than a decade to help advance beef farming and production practices. And we’re making progress.
Impacting the lives of young people through pre-employment job readiness training, employment opportunities and workplace development programs, in partnership with the International Youth Foundation.
A solid foundation
Beyond these global priorities, we will continue to drive progress on our goals and commitments across key social and environmental topics such as forest conservation, diversity, animal health and welfare, and supporting families and farmers. This is part of our ongoing effort to produce food responsibly and take care of people and the planet.
Producing our food
We’re using our scale and reach to help create a food system in which people, animals and the planet thrive. We use high-quality ingredients, support sustainable sourcing and promote animal health and welfare.
Protecting our planet
We have both a responsibility and an opportunity to leave the planet a better place, by reducing our greenhouse gas emissions, minimizing food and packaging waste, conserving forests and protecting water resources across our value chain.
Supporting our people and communities
Whether in our restaurants, franchises or supply chain, an investment in those who work for us means a positive impact in local communities around the world. This means working environments that respect human rights and better opportunities for individuals, families and farmers.
It’s important that we listen to our stakeholders so that we can address the social and environmental priorities that matter the most, collaborate to drive action, ensure transparency and strengthen continued dialogue over time. We’re constantly working to improve in this area. We continue to engage in conversations, reviewing and adapting our approach as we make progress and as challenges evolve.
Supporting the UN SDGs
We acknowledge the positive contribution our experience, actions, resources and scale can make to support the UN’s Sustainable Development Goals, which aim to end poverty, protect the planet and ensure prosperity for all. We’ve assessed our connections to each goal and identified those where we can make the biggest impact.