Gaining a fresh perspective byEngaging Stakeholders

We know that tackling important issues isn’t something we can do on our own. By listening to and collaborating with others, we can elevate our awareness, critically examine emerging issues and trends, and take informed action to drive greater impact.

 

 

We’re listening

In order to make a meaningful impact around the world on key social and environmental issues, stakeholder partnerships are critical. Our independent partners and advisors bring invaluable expertise, knowledge and experience to help us identify our global and local priorities, and develop responsible and appropriate actions to address them. Essentially, they help shape what we do and how we do it.

As we transitioned from our Global Sustainability Framework (2014) to our Scale for Good platform, we reached out to external experts to understand expectations and gauge the impact of our aspirations within the context of the food and beverage industry, as well as among corporate sustainability leaders. These engagements are supplemented by the long-standing relationships we have with partners and advisors, with whom we have worked more closely on the development of specific initiatives. Some of this is part of our Scale for Good governance and materiality processes.

Building lasting relationships

We’ve developed lasting relationships with experts from academia, non-governmental organizations, the socially responsible investment community and others to understand key issues and advance progress on a range of topics.

Working with external experts complements and stretches our thinking, often resulting in greater impact. For example, World Wildlife Fund (WWF) experts on forestry, climate change and oceans challenge us to take action in ways that are both impactful and make sense for our business. WWF led an independent analysis of our supply chain in 2010 to help us identify the raw materials that represented the biggest sustainable sourcing opportunities for us to prioritize. Their experts informed the goals and ambitions of our 2014 Global Sustainability Framework and the new Scale for Good platform. Currently, we work together on a variety of topics, including beef sustainability and conserving forests.

 

Our engagement journey

 

Our engagement with stakeholders goes back more than four decades. We have developed relationships with many partners to advance progress on a range of issues, and we’ll continue to cultivate meaningful relationships into the future.

 

1974–1999

1974

First Ronald McDonald House

An American football team, McDonald’s, the medical community and the community at large came together to build the first Ronald McDonald House where families could stay close to their sick child

1984

McDonald’s helped found Ronald McDonald House Charities

We helped found this ongoing, global network that provided comfort and care to children and their families through Ronald McDonald Houses, Ronald McDonald Family Rooms and Ronald McDonald Care Mobiles

1990

Environmental Defense Fund

Participated in a task force to reduce, reuse and recycle materials at McDonald’s restaurants

1992

National Recycling Coalition

Founding member of Buy Recycled Business Alliance

1993

U.S. Environmental Protection Agency

Participated in Green Lights for energy-saving lighting

1996

Dr. Temple Grandin

Collaboration to develop McDonald’s animal welfare auditing program

1997

Environmental Defense Fund

Member of the Paper Task Force, developing recommendations for purchasing environmentally preferable paper

2000–2009

2000

Animal Welfare Council

Establishment of McDonald’s Animal Welfare Council and guiding principles

2001

Food Animal Initiative

We work/partner with the FAI on our agriculture programs, including the Agricultural Assurance Program in Europe

2001

Conservation International

Partnership to develop our Sustainable Fisheries Program

2002–03

Environmental Defense Fund

Collaboration to create our Global Antibiotics Policy

2002–06

Project Kaleidoscope

Collaboration to promote sustained compliance with labor standards

2003

McDonald’s Global Advisory Council

Formation of global expert panel on nutrition and children’s well-being

2004

Refrigerants, Naturally!

Member of global initiative to combat climate change and ozone layer depletion

2005–12

Ceres

Member of Ceres, supporting our stakeholder engagement efforts

2005

Conservation International

Partnership to develop McDonald’s Supplier Environmental Scorecard

2005

Sustainable Agriculture Initiative Platform

Member of global food value chain initiative for sustainable agriculture

2006

Amazon Soy Moratorium

Supporter of moratorium to stop illegal deforestation

2008

Global Food Safety Initiative

Member of the GFSI Board

2009

Coalition for Sustainable Egg Supply

Partnership to study humane and sustainable laying hen options in the U.S.

2010–2017

2010

World Wildlife Fund (WWF)

Supply Risk Analysis to inform the Company’s Sustainable Land Management Commitment; conveners of Global Conference on Sustainable Beef

2011

Global Sustainability Framework Stakeholder Team

Establishment to inform McDonald’s global aspirational goals

2011

Roundtable on Sustainable Palm Oil

Became member

2011

Global Roundtable for Sustainable Beef

Founding member

2011

Catalyst award

For our Freedom Within a Framework: Global Women's Initiative

2012

KaBOOM!

Partnership to build 12 playgrounds (McDonald’s Foundation)

2012

Brazilian Roundtable on Sustainable Livestock

Became member

2013

Alliance for a Healthier Generation

Partnership with Alliance for a Healthier Generation to promote balanced food and beverage choices

2014

WWF’s Global Forest & Trade Network

Signed GFTN agreement in support of responsible forest management

2014

NY Declaration on Forests

Endorsed New York Declaration on Forests, a call for companies, governments and organizations to “do their part” to halve the loss of natural forests globally by 2020 and end it by 2030

2014

Joining Forces Coalition

Joined the U.S. White House Joining Forces coalition as part of our commitment to create more than 100,000 career opportunities for military veterans in three years

2015

U.S. Roundtable for Sustainable Beef

Founding member

2017

Bioplastic Feedstock Alliance

McDonald’s becomes member of WWF’s Bioplastic Feedstock Alliance