Engaging Stakeholders

We know that tackling important issues isn’t something we can do on our own. By listening to and collaborating with others, we can elevate our awareness, critically examine emerging issues and trends, and take informed action to drive greater impact.

We’re listening

In order to make a meaningful impact around the world on key social and environmental issues, stakeholder partnerships are critical. Our independent partners and advisors bring invaluable expertise, knowledge and experience to help us identify our global and local priorities, and develop responsible and appropriate actions to address them. Essentially, they help shape what we do and how we do it.

As we transitioned from our Global Sustainability Framework (2014) to our Scale for Good platform (2018), we reached out to external experts to understand expectations and gauge the impact of our aspirations within the context of the food and beverage industry, as well as among corporate sustainability leaders. These engagements are supplemented by the long-standing relationships we have with partners and advisors, with whom we have worked more closely on the development of specific initiatives. Some of this is part of our Scale for Good governance and materiality processes.

 

Building lasting relationships

We’ve developed lasting relationships with experts from academia, non-governmental organizations, the socially responsible investment community and others to understand key issues and advance progress on a range of topics.

Working with external experts complements and stretches our thinking, often resulting in greater impact. For example, World Wildlife Fund (WWF) experts on forestry, climate change and oceans challenge us to take action in ways that are both impactful and make sense for our business. WWF led an independent analysis of our supply chain in 2010 to help us identify the raw materials that represented the biggest sustainable sourcing opportunities for us to prioritize. Their experts informed the goals and ambitions of our 2014 Global Sustainability Framework and the new Scale for Good platform. Currently, we continue to work together on a variety of topics, including beef sustainability and conserving forests.

 

Our engagement journey

Our engagement with stakeholders goes back more than four decades. We have developed relationships with many partners to advance progress on a range of issues, and we’ll continue to cultivate meaningful relationships into the future.

 

first ronald mcdonald house
first ronald mcdonald house

1974

First Ronald McDonald House
An American football team, McDonald’s, the medical community and the community at large came together to build the first Ronald McDonald House where families could stay close to their sick child

mcdonald’s helped found ronald mcdonald house charities
mcdonald’s helped found ronald mcdonald house charities

1984

McDonald’s helped found Ronald McDonald House Charities
We helped found this ongoing, global network that provided comfort and care to children and their families through Ronald McDonald Houses, Ronald McDonald Family Rooms and Ronald McDonald Care Mobiles

environmental defense fund
environmental defense fund

1990

Environmental Defense Fund
Participated in a task force to reduce, reuse and recycle materials at McDonald’s restaurants

national recycling coalition
national recycling coalition

1992

National Recycling Coalition
Founding member of Buy Recycled Business Alliance

u.s. environmental protection agency
u.s. environmental protection agency

1993

U.S. Environmental Protection Agency
Participated in Green Lights for energy-saving lighting

dr. temple grandin
dr. temple grandin

1996

Dr. Temple Grandin
Collaboration to develop McDonald’s animal welfare auditing program

environmental defense fund
environmental defense fund

1997

Environmental Defense Fund
Member of the Paper Task Force, developing recommendations for purchasing environmentally preferable paper

animal welfare council
animal welfare council

2000

Animal Welfare Council
Establishment of McDonald’s Animal Welfare Council and guiding principles

food animal initiative
food animal initiative

2001

Food Animal Initiative
We work/partner with the FAI on our agriculture programs, including the Agricultural Assurance Program in Europe

conservation international
conservation international

2001

Conservation International
Partnership to develop our Sustainable Fisheries Program

environmental defense fund
environmental defense fund

2002-03

Environmental Defense Fund
Collaboration to create our Global Antibiotics Policy

project kaleidoscope
project kaleidoscope

2002-06

Project Kaleidoscope
Collaboration to promote sustained compliance with labor standards

mcdonald’s global advisory council
mcdonald’s global advisory council

2003

McDonald’s Global Advisory Council
Formation of global expert panel on nutrition and children’s well-being

refrigerants, naturally!
refrigerants, naturally!

2004

Refrigerants, Naturally!
Member of global initiative to combat climate change and ozone layer depletion

ceres
ceres

2005-12

Ceres
Member of Ceres, supporting our stakeholder engagement efforts

conservation international
conservation international

2005

Conservation International
Partnership to develop McDonald’s Supplier Environmental Scorecard

sustainable agriculture initiative platform
sustainable agriculture initiative platform

2005

Sustainable Agriculture Initiative Platform
Member of global food value chain initiative for sustainable agriculture

amazon soy moratorium
amazon soy moratorium

2006

Amazon Soy Moratorium
Supporter of moratorium to stop illegal deforestation

global food safety initiative
global food safety initiative

2008

Global Food Safety Initiative
Member of the GFSI Board

coalition for sustainable egg supply
coalition for sustainable egg supply

2009

Coalition for Sustainable Egg Supply
Partnership to study humane and sustainable laying hen options in the U.S.

world wildlife fund (wwf)
world wildlife fund (wwf)

2010

World Wildlife Fund (WWF)
Supply Risk Analysis to inform the Company’s Sustainable Land Management Commitment; conveners of Global Conference on Sustainable Beef

global sustainability framework stakeholder team
global sustainability framework stakeholder team

2011

Global Sustainability Framework Stakeholder Team
Establishment to inform McDonald’s global aspirational goals

roundtable on sustainable palm oil
roundtable on sustainable palm oil

2011

Roundtable on Sustainable Palm Oil
Became member

global roundtable for sustainable beef
global roundtable for sustainable beef

2011

Global Roundtable for Sustainable Beef
Founding member

catalyst award
catalyst award

2011

Catalyst award
For our Freedom Within a Framework: Global Women's Initiative

kaboom!
kaboom!

2012

KaBOOM!
Partnership to build 12 playgrounds (McDonald’s Foundation)

brazilian roundtable on sustainable livestock
brazilian roundtable on sustainable livestock

2012

Brazilian Roundtable on Sustainable Livestock
Became member

alliance for a healthier generation
alliance for a healthier generation

2013

Alliance for a Healthier Generation
Partnership with Alliance for a Healthier Generation to promote balanced food and beverage choices

wwf’s global forest & trade network
wwf’s global forest & trade network

2014

WWF’s Global Forest & Trade Network
Signed GFTN agreement in support of responsible forest management

ny declaration on forests
ny declaration on forests

2014

NY Declaration on Forests
Endorsed New York Declaration on Forests, a call for companies, governments and organizations to “do their part” to halve the loss of natural forests globally by 2020 and end it by 2030

joining forces coalition
joining forces coalition

2014

Joining Forces Coalition
Joined the U.S. White House Joining Forces coalition as part of our commitment to create more than 100,000 career opportunities for military veterans in three years

u.s. roundtable for sustainable beef
u.s. roundtable for sustainable beef

2015

U.S. Roundtable for Sustainable Beef
Founding member

bioplastic feedstock alliance
bioplastic feedstock alliance

2017

Bioplastic Feedstock Alliance
McDonald’s becomes member of WWF’s Bioplastic Feedstock Alliance

science based targets initiative
science based targets initiative

2018

Science Based Targets initiative
McDonald’s becomes the first global restaurant company to address climate change by setting a goal to reduce greenhouse gas emissions in our restaurants, offices and supply chain approved by the Science Based Targets initiative

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