Offering workplace flexibility and mobility is another way to meet the needs of today’s workforce. This is especially true in our European markets. For example, McDonald’s Europe introduced the “McPassport” program, designed to help employees move and work in other McDonald’s restaurants across Europe with relative ease. Since the program was launched, more than 2,000 employees have applied for inclusion in the program.
McDonald’s UK has taken an even deeper approach by confronting the negatively charged term “McJob” head on. A proactive communications campaign designed to redefine how the public views employment in a McDonald’s restaurant, along with newly introduced flexible hours, educational training and benefits including company cars for restaurant managers, have succeeded in reducing turnover by 20%.