The McDonald's All American Games have been showcasing high school basketball talent for decades while highlighting young athletes and supporting charitable causes. Starting in the late 1970s, the annual games give emerging basketball stars a spotlight and have also created a real impact, on and off the court by supporting Ronald McDonald House Charities (RMHC). This year, the games will take over the Barclays Center in Brooklyn, New York on April 1, where 24 boys and 24 girls will compete for a spot among the next generation of basketball greats. 

When did the McDonald's All American Games begin?

The beginning of the McDonald's All American Games can be traced back to Bob Geoghan, who initially founded the Capital Classic, an event featuring top high school basketball players from the D.C. area competing against other high schoolers from across the country. In 1977, Geoghan tapped coaching legends and McDonald’s fans Morgan Wootten and John Wooden to expand the program. The trio worked together to create the McDonald's All American Games. The first game took place at The Spectrum in Philadelphia, Pennsylvania, drawing an impressive crowd of 13,000 fans.

During the tournament, Game Week activities are held, where donations and proceeds are raised for local RMHC chapters. These proceeds provide housing and support to families with hospitalized children. 

The relationship between the games and RMHC has only increased the event's meaning, turning it into a platform that not only celebrates athletic excellence but also fosters community support and philanthropy.

The addition of the girls’ game in 2002 marked a significant milestone, providing a platform for female athletes to showcase their skills on a national stage. 

The McDonald's All American Games have not only been a sign of future basketball success but have also played a role in shaping the sport's culture. Participation in the games is often seen as a rite of passage for aspiring basketball stars, symbolizing their arrival on the national scene. The legacy of The Games is evident in the many alumni accomplishments on and off the court.

How is McDonald’s Involved in McDAAG? 

The successful execution of the McDonald's All American Games is a reflection of the teamwork  between McDonald's and basketball fans. Bob Beavers, McDonald's regional Vice President in Baltimore and the company's first Black executive, was key in developing the games by recognizing the event’s potential and deciding to become a partner. His support, alongside the involvement of figures like Morgan Wootten, who was a longtime fan of McDonald's, helped strengthen the partnership. 

McDonald's has since been closely involved in organizing and promoting the event to help strengthen and empower local communities and students. This collaboration has been essential in keeping the event's purpose and growing its reach over the years.

What’s next for McDonald’s All American Games?

As the McDonald's All American Games continue to grow, fans can look forward to seeing the next wave of top high school players take the court. With ongoing support for Ronald McDonald House Charities and plenty of excitement for the program, the future of McDAAG is brighter than ever. Stay tuned for updates on the roster, schedules and ways to get involved. As the McDAAG games continue, they remain a testament to the lasting bond between athletic excellence and community support.