Impact Strategy & ESG Reporting

We believe that having a positive impact in communities, while maintaining the growth and success of the McDonald’s System, is fundamental to how we operate.

That includes reporting on our environmental, social and governance (ESG) management and sharing the collective impact of our business and partners.

Latest Reporting Resources

Learn more about our past reports and performance summary on our Performance & Reporting page.

Managing Our Impact

 

As one of the world’s largest restaurant companies, we believe we have a responsibility to ensure long-term, sustainable value creation for shareholders while taking action on some of the world’s most pressing social and environmental challenges that are important to our stakeholders.

To manage our impact carefully and hold ourselves accountable across a range of ESG issues, we have strategies, goals and performance indicators that we report against annually. This series of global commitments can make a difference at scale and drive industry-wide change, including climate action, packaging and waste, sustainable agriculture, kids’ nutrition, youth employability, and advancing diversity, equity and inclusion across our Company, industry and communities.

The Our Purpose & Impact section of our website is designed to be a living reporting platform where people can see how we’re doing year-over-year and understand the impact we’re having. We provide the latest updates on a range of impact areas across:

 

 

Helping Support the Sustainable Development Goals

Our strategies to manage environmental and social issues also support progress toward the UN Sustainable Development Goals (SDGs), a global agenda to end poverty, protect the planet and ensure prosperity for all. Details of how our work contributes to the SDGs are available on each relevant impact area page. We have also compiled this information into a single document, available to download.

Reporting on Our Impact

We are committed to communicating our performance regularly and transparently. The Our Purpose & Impact section of our website is designed to be a living reporting platform. We also report against external frameworks, including CDP, and publish these reports on this page.

 

Reporting Scope

Unless otherwise stated, information and data across the Our Purpose & Impact section covers McDonald’s Corporation and its majority-owned subsidiaries worldwide during fiscal year 2020 (January to December).

For our developmental licensee and affiliate markets (those not operated by the Company), we rely entirely on the accuracy of the performance data provided by their management. For more information on the Company’s structure and scope, please see the Company’s Annual Report. In addition, certain information in this report has been provided by third parties, including our suppliers. In these cases, we have relied on these third parties for accuracy and completeness.

Statements contained in these web pages about future developments and past occurrences are based on information and assumptions available as of the date of publication. While we are committed to providing timely updates on our website, the Company holds no obligation to update information or statements.

 

Reporting Boundaries

Our Franchisees and suppliers are independent business owners who make decisions for their own organizations while maintaining core standards for our brand and customer satisfaction. We cannot prescribe solutions for them. Rather, we work in collaboration to raise awareness and provide tools and opportunities to help them manage ESG issues. We work with suppliers to mutually set objectives and targets, monitor progress and engage collaboratively on shared innovation opportunities and challenges. Through self-managed excellence, suppliers are encouraged to identify and manage key ESG risks and opportunities within their own companies, and incorporate relevant goals into their business strategies.

Company employees and Company-owned restaurants are in our direct sphere of control. Therefore, many of the measures start with Company restaurants, with a plan to demonstrate success and expand measurement, as more independent Franchisees choose to implement sustainability initiatives.

Governance & Stakeholder Engagement

 

Good governance is critical to managing our impact on the world. Our governance structures help us to prioritize ESG issues effectively and guide our actions and performance across issues. Oversight by our Board of Directors and engagement among our cross-functional leadership teams, working groups, Franchisees and suppliers helps us to manage these issues and seek to deliver long-term value for stakeholders.

Because we know we cannot achieve our goals alone, we are committed to working collaboratively with a range of stakeholders and communicating our progress and learnings transparently. Our stakeholder relationships help us identify global and local priorities, and develop responsible and appropriate actions to address them.

Performance & Reporting

 

Our Performance & Reporting page provides up-to-date details of our commitments and goal progress at a glance. Our goals and performance are an indication of the transformation we’re making to realize our purpose. Tracking performance year-over-year is how we stay accountable for driving positive and meaningful impact.

Key Definitions
 

  • McDonald's: Our global brand, unless specified otherwise.
  • We/The Company: McDonald’s Corporation and its majority-owned subsidiaries worldwide.
  • The System: The Company, its Franchisees and suppliers are collectively referred to as the “System”; also known as McDonald’s “three-legged stool”.
  • Franchisees: Collective group of independent individuals and entities owning and operating McDonald’s restaurants under one of the following structures – conventional franchise, developmental license or affiliate; for more information, please see the Company’s Annual Report.
  • McDonald’s restaurants/Restaurants: Includes restaurants owned by the Company and its Franchisees.

 

Forward-Looking Statements

Our ESG reporting on our Global Purpose & Impact webpages contains certain forward-looking statements or projections, which reflect our expectations regarding future events, performance and goals and involve a number of risks and uncertainties. Generally speaking, any statement in this report not based upon historical fact is a forward-looking statement. Forward-looking statements can also be identified by the use of forward-looking or conditional words, such as “could,” “should,” “can,” “continue,” “estimate,” “forecast,” “intend,” “look,” “may,” “will,” “expect,” “believe,” “anticipate,” “plan,” “remain,” “confident” and “commit” or similar expressions. In particular, statements regarding our plans, strategies, prospects, goals and expectations regarding our business and industry are forward-looking statements. You should not rely unduly on forward-looking statements. These are not guarantees of performance and speak only as of the date the statement is made. Factors that could cause actual results to differ materially from our expectations are detailed in the Company’s filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update such forward-looking statements, except as may otherwise be required by law.