Our Approach & Progress
We’re working to create long-term sustainable value. Explore our strategy and approach, learn about our Impact Areas and see the progress we’re making.
Our Approach
Impact Strategy & Governance
We are taking action on the issues that are most important to our business, and that will help create long-term sustainable value.
Stakeholder Engagement & Public Policy
Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on issues that are relevant to the Company and where we believe McDonald’s can have the greatest impact.
Business Resilience
We take action to help ensure we are building a better business and a more trusted brand for generations to come by being resilient and agile in the face of challenging circumstances beyond our control.
Our Reports
Explore our full progress, performance and actions in FY2025 in our latest report.
Our 2025 Performance Highlights
Our Impact Areas
Food Quality & Sourcing
The quality and safety of our food are top priorities for us. We’re working toward responsibly sourcing our highest-impact commodities, promoting animal health and welfare, and making safe, quality food accessible to customers across the world.
Priorities
Food Quality, Safety and Taste
Nutrition
Responsible Sourcing
Animal Health & Welfare
Responsible Antibiotic Use
Our Planet
A thriving planet is essential to our ability to source the ingredients McDonald’s needs to feed and foster communities for generations to come. That’s why we are taking actions to help our business be more resilient in the future, such as protecting natural resources, reducing waste and transitioning to more sustainable packaging and toys.
Priorities
Climate Action
Packaging, Toys & Waste
Nature, Forests & Water
Jobs, Inclusion & Empowerment
We are committed to fostering workplaces where people feel supported, have access to opportunity and feel empowered to realize their full potential. Guided by our values, we are working on becoming better champions, sponsors and leaders to help empower the people and communities we serve.
Priorities
Human Rights
Inclusion
Talent & Benefits
Safe & Respectful Workplaces
Community Connection
McDonald’s has a unique connection with communities around the world. We believe that comes with a responsibility to help support the people within them. It’s a responsibility we take seriously ‒ because we believe that when our communities thrive, so does McDonald’s.
Priorities
Community Impact & Philanthropy
Ronald McDonald House®
Our 2025 Purpose & Impact Stories
We’re proud to share impactful stories from around the world in 2025, highlighting the dedication and innovation that help drive long-term sustainable value within the System.
Reporting on Our Progress
This section of our website – Our Purpose & Impact – acts as the primary platform we use to communicate the Company’s foundational approach, strategies and policies across our four Impact Areas, alongside recent progress highlights. For a comprehensive view of our latest progress and actions against our goals, please see our Purpose & Impact Report (PDF - 6 MB) or our Goal Performance & Reporting page.
