Who We Are

Since the beginning, the Golden Arches have embodied the warmth and comfort that McDonald’s represents to so many people around the world. The Arches also represent our ambition as a business; we always strive for new heights and excellence, both in our performance and how we represent the Brand. We want to continue to build on the momentum that has been a feature of our recent growth. So, our next chapter is focused on Accelerating the Arches.

We must deliver across five critical areas: purpose, mission, values, growth pillars and our foundation of running great restaurants.

McDonald’s strong foundation is built on unique advantages and enduring strengths that allow our System to drive change in a way that few other brands can. As we have done throughout our 65 years, we will continue to embrace the changes taking place around us to grow, meet evolving customer expectations and make our brand even stronger. Now is the time to write the next great chapter of the McDonald’s story.

To learn more, download our Accelerating the Arches Growth Strategy (PDF – 7.9Mb).

Since the beginning, the Golden Arches have embodied the warmth and comfort that McDonald’s represents to so many people around the world. The Arches also represent our ambition as a business; we always strive for new heights and excellence, both in our performance and how we represent the Brand. We want to continue to build on the momentum that has been a feature of our recent growth. So, our next chapter is focused on Accelerating the Arches.

We must deliver across five critical areas: purpose, mission, values, growth pillars and our foundation of running great restaurants.

McDonald’s strong foundation is built on unique advantages and enduring strengths that allow our System to drive change in a way that few other brands can. As we have done throughout our 65 years, we will continue to embrace the changes taking place around us to grow, meet evolving customer expectations and make our brand even stronger. Now is the time to write the next great chapter of the McDonald’s story.

To learn more, download our Accelerating the Arches Growth Strategy (PDF – 7.9Mb).

Our Mission and Values


Our mission is to make delicious feel-good moments easy for everyone. The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.

Our Mission and Values


Our mission is to make delicious feel-good moments easy for everyone. The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.

Our Growth Pillars


As the consumer landscape shifts, we are using our competitive advantages to further strengthen our brand. Our growth pillars build on our strong foundations to ensure we can meet the moment today and have long-term success.

Our Growth Pillars


As the consumer landscape shifts, we are using our competitive advantages to further strengthen our brand. Our growth pillars build on our strong foundations to ensure we can meet the moment today and have long-term success.

Our Leadership


What matters to our customers, matters to McDonald’s, so our vision for the future centers around five core values: Community, Inclusion, Family, Service and Integrity.

Living these values is the foundation of McDonald’s next great chapter. We’re committed to improving the lives of our people, our industry and the planet by putting our customers and employees first, sourcing quality food, reducing waste impact, and expanding job opportunities around the globe.

As one of the world’s largest restaurant companies, McDonald’s has the responsibility to take on some of the most pressing challenges of our time, and we embrace this opportunity to lead by example and effect meaningful change.

Our Leadership


What matters to our customers, matters to McDonald’s, so our vision for the future centers around five core values: Community, Inclusion, Family, Service and Integrity.

Living these values is the foundation of McDonald’s next great chapter. We’re committed to improving the lives of our people, our industry and the planet by putting our customers and employees first, sourcing quality food, reducing waste impact, and expanding job opportunities around the globe.

As one of the world’s largest restaurant companies, McDonald’s has the responsibility to take on some of the most pressing challenges of our time, and we embrace this opportunity to lead by example and effect meaningful change.

Chris Kempczinski

President and Chief
Executive Officer

Lucy Brady

Chief Digital Customer Engagement Officer

Heidi Capozzi

Executive Vice President and Global Chief People Officer

Chris Kempczinski

President and Chief
Executive Officer

Lucy Brady

Chief Digital Customer Engagement Officer

Heidi Capozzi

Executive Vice President and Global Chief People Officer

Our History


What began as a small drive-in restaurant in San Bernardino, California and has grown into an American icon that proudly serves 63 million customers every day around the globe. While much has changed over the last six decades, Ray Kroc’s original commitment to Quality, Service, Cleanliness and Value has endured and made McDonald’s a trusted favorite for over 65 years.

Our History


What began as a small drive-in restaurant in San Bernardino, California and has grown into an American icon that proudly serves 63 million customers every day around the globe. While much has changed over the last six decades, Ray Kroc’s original commitment to Quality, Service, Cleanliness and Value has endured and made McDonald’s a trusted favorite for over 65 years.

Timeline

1955

Kroc opens his first McDonald's in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953. First day sales are $366.12.

1961

Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald's restaurant. Graduates receive Bachelor of Hamburgerology degrees.

1968

The Big Mac, developed by Owner/Operator Jim Delligatti of Pittsburgh, is added to the national menu.

1955

Kroc opens his first McDonald's in Des Plaines, Illinois on April 15. The attention getting red and white tiled building with the Golden Arches was designed by architect Stanley Meston in 1953. First day sales are $366.12.

1961

Hamburger University opens in the basement of the Elk Grove Village, Illinois, McDonald's restaurant. Graduates receive Bachelor of Hamburgerology degrees.

1968

The Big Mac, developed by Owner/Operator Jim Delligatti of Pittsburgh, is added to the national menu.