Who We Are

Our mission is to make delicious feel-good moments easy for everyone. The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.

As the consumer landscape shifts, we are using our competitive advantages to further strengthen our brand. Our growth pillars build on our strong foundations to ensure we can meet the moment today and have long-term success.

What matters to our customers, matters to McDonald’s, so our vision for the future centers around five core values: Community, Inclusion, Family, Service and Integrity.

Living these values is the foundation of McDonald’s next great chapter. We’re committed to improving the lives of our people, our industry and the planet by putting our customers and employees first, sourcing quality food, reducing waste impact, and expanding job opportunities around the globe.

As one of the world’s largest restaurant companies, McDonald’s has the responsibility to take on some of the most pressing challenges of our time, and we embrace this opportunity to lead by example and effect meaningful change.

What began as a small drive-in restaurant in San Bernardino, California and has grown into an American icon that proudly serves 63 million customers every day around the globe. While much has changed over the last six decades, Ray Kroc’s original commitment to Quality, Service, Cleanliness and Value has endured and made McDonald’s a trusted favorite for over 65 years.