Our Purpose & Impact
What matters to you matters to us.
Here at McDonald’s, our purpose is to feed and foster communities.
When we say, “billions served,” we’re not just talking about burgers. We’re talking about serving our communities, customers, crew, farmers, franchisees and suppliers. Because we know there’s a difference between being in a community and being part of one.
City lines, county lines, even state lines. These things don’t create communities. People do. We’re consistently inspired by the way people come together in ways big and small to support their communities. But they can’t afford to go it alone – they need support now more than ever.
In response, we’re prioritizing our role and commitments in the tens of thousands of communities we operate in. We’re also speaking up about our impact on the communities we have been serving for more than 65 years, and how we plan to feed and foster the future of those communities over the next 65 years.
How can McDonald’s make the biggest difference? As we look to the future, we believe we can have an even greater impact by focusing on four areas that matter to our communities.
Food Quality & Sourcing
Jobs, Inclusion & Empowerment
We are helping to create a future of quality, secure and sustainable food. Because how our food is produced and where it comes from matters to our customers, communities and the environment.
We are driving climate action and accelerating circular solutions to keep waste out of nature, because we’re committed to protecting our planet for communities today, and in the future.
We are supporting connection, families and communities in times of need, because being part of the community means supporting people every day, and especially when they need it most.
Jobs, Inclusion, & Empowerment
We are serving up bright futures by providing opportunity for education and skills in the communities we serve and accelerating equity and inclusion across our business.
Taking Our Responsibility Seriously
We live in a changing world. One where populations are growing, resources are being stretched to their limits and consumer needs are evolving. As one of the world’s largest restaurant companies, we know we have a responsibility to drive real change against some of the world’s pressing social and environmental challenges. It’s a responsibility we take seriously and an opportunity for progress we embrace.
Our Approach: Impact Strategy & Reporting
We’re committed to using our influence, size and reach, and by working side by side with McDonald’s customers, employees, Franchisees, suppliers and partners, to be a responsible business and have a positive impact on communities around the world.
The Our Purpose & Impact section of our website is designed to be a living reporting platform where people can see how we’re doing year on year, and find the latest updates on our strategy, global priorities, policies and performance related to environmental, social and governance (ESG) topics. We also report against external frameworks, including CDP, and publish these reports on our website.
Governance & Stakeholder Engagement
McDonald’s prioritizes environmental and social issues that are of most importance to our stakeholders and where the business can have the greatest impact. The Company’s risk management process also identifies and addresses a broad range of risks that can directly or indirectly impact the organization, including environmental and social risks.
We believe that listening to and working closely with a range of stakeholders helps to inform our approach, create value for the long term and drive positive impacts globally and locally.