Our Purpose & Impact

What matters to you matters to us.

Customer holding Happy Meal Box

Here at McDonald’s, our purpose is to feed and foster communities.

When we say, “billions served,” we’re not just talking about burgers. We’re talking about serving our communities, customers, crew, farmers, franchisees and suppliers. Because we believe there’s a difference between being in a community and being part of one.

City lines, county lines, even state lines. These things don’t create communities. People do. We’re consistently inspired by the way people come together in ways big and small to support their communities. But they can’t afford to go it alone – they need support now more than ever.

In response, we’re prioritizing our role and commitments in the tens of thousands of communities we operate in. We’re also speaking up about our impact on the communities we have been serving for more than 65 years, and how we plan to feed and foster the future of those communities over the next 65 years.

How can McDonald’s make the biggest difference? As we look to the future, we believe we can have an even greater impact by focusing on four areas that matter to our communities.

Get started by learning about our progress on our 2020 Responsible Sourcing goals video.

Food Quality & Sourcing

 

We are helping create a future of quality, secure and more sustainable food. Because how our food is produced and where it comes from matters to our customers, communities and the environment.

Our Planet

 

We are driving climate action and accelerating circular solutions to keep waste out of nature, because we’re committed to protecting our planet for communities today, and in the future.

Community Connection

 

We are supporting connection, families and communities in times of need, because being part of the community means uplifting people every day, especially when they need it most.

Jobs, Inclusion, & Empowerment

 

We are serving up bright futures by providing opportunity for education and skills development in the communities we serve and accelerating equity and inclusion across our business.

Latest Reports

McDonald’s Golden Arches

2020-2021 Purpose & Impact Summary Report (PDF)

Sharing a snapshot of our latest progress against our global commitments.

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McDonald’s Golden Arches

2020-2021 SDG Index (PDF)

Mapping how our work contributes to the UN Sustainable Development Goals.

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Taking Our Responsibility Seriously

We live in a changing world. One where populations are growing, resources are being stretched to their limits and consumer needs are evolving. As one of the world’s largest restaurant companies, we know we have a responsibility to drive real change against some of the world’s most pressing social and environmental challenges. It’s a responsibility we take seriously and an opportunity for progress we embrace.
 

Impact Strategy & Reporting

We’re committed to using our influence, size and reach, and to engaging with McDonald’s customers, Company staff, Franchisees, suppliers and partners, to be a responsible business with a positive impact on communities around the world.

The Impact Strategy & ESG Reporting section of our website provides a platform for people to explore how we manage our impact through our strategy and the steps we take to report transparently on progress against environmental, social and governance (ESG) topics. This section also demonstrates how we support global progress through the UN Sustainable Development Goals and report to external frameworks such as CDP.

Governance & Stakeholder Engagement

McDonald’s prioritizes environmental and social issues that are of most importance to our stakeholders and where the business can have the greatest impact. The Company’s risk management process also identifies and addresses a broad range of risks that can directly or indirectly impact the organization, including environmental and social risks.

We believe that listening to and working closely with a range of stakeholders helps to inform our approach, create value for the long term and drive positive impacts globally and locally.

Our Performance & Reporting

Our Performance & Reporting page provides up-to-date details of our commitments and goal progress at a glance. Our goals and performance are an indication of the transformation we’re making to realize our purpose. Tracking performance year-on-year is how we stay accountable for driving positive and meaningful impact.