McDonald's USA Launches New Dollar Menu & More to Offer Customers More Choices
Expanded menu delivers more variety and value; includes new burger and chicken sandwiches, plus classic favorites
OAK BROOK, Ill., Nov. 7, 2013 – Beginning in early November, more than 10 years after the introduction of its Dollar Menu, McDonald’s USA will introduce Dollar Menu & More, created to offer customers more choices at the great value they expect. The new menu gives customers additional options to enjoy and share with five new sandwiches, along with many of their familiar favorites.
“Value is at the heart of our brand, and our customers have come to depend on it,” said Wendy Cook, vice president marketing, McDonald’s USA. “With the new Dollar Menu & More, we are keeping many of our customers’ favorites and doubling the number of entrees with new flavors and choices to bring them more variety at a great price.”
The new Dollar Menu & More includes items priced from $1 - $2 and a shareable option priced at $5. The new menu features more than 15 menu items including two new sandwiches for $1 and three new sandwiches for $2:
BBQ Ranch Burger, a burger made with 100 percent beef and topped with mild BBQ ranch sauce, chili lime tortilla strips and white cheddar* for $1.
Buffalo Ranch McChicken, featuring seasoned crispy chicken with spicy buffalo and buttermilk ranch sauce, topped with lettuce for $1.
Bacon McDouble, a burger made with 100 percent beef and topped with Applewood-smoked bacon, American Cheese, dill pickles and onions for $2.
Bacon Cheddar McChicken, featuring seasoned crispy chicken and Applewood-smoked bacon and white cheddar*, topped with lettuce and mayonnaise for $2.
Bacon Buffalo Ranch McChicken, featuring seasoned crispy chicken with spicy buffalo and buttermilk ranch sauce, topped with Applewood-smoked bacon and lettuce for $2.
Many familiar favorites from the previous Dollar Menu will still be offered for $1, like the McChicken, Grilled Onion Cheddar* Burger, Side Salad, Fruit ‘N Yogurt Parfait and large Sweet Tea. McDonald’s Double Cheeseburger and McDouble remain part of the Dollar Menu & More. The new menu also features 20-piece Chicken McNuggets for $5, perfect for sharing.
Additionally, customers can still enjoy great value at breakfast from McDonald’s Dollar Menu at Breakfast, featuring classic items such as the Sausage Biscuit, Hash Browns and small Premium Roast Coffee.
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.
McDonald’s, McChicken and McDouble are trademarks of McDonald’s Corporation and its affiliates.
© 2013 McDonald’s
Lisa McComb, McDonald’s USA, firstname.lastname@example.org, 630-623-3707
Kim Murphy, GolinHarris, email@example.com, 312-729-4069