Driving Greater Impact in the World

Being one of the world’s most iconic brands means that we play a critical role in driving positive change in the world. Customers also want to see that the McDonald’s they visit locally, matches how we act globally.  

These are responsibilities we take seriously.  

In 2020, our communities have been tested like no other time in our history and we are proud of how, together with our franchisees and suppliers, we have stepped up to serve them. From giving food to front-line workers and families in need, to doing our part in helping to address the challenges of social injustice and climate change, McDonald’s continues to deliver a positive impact at a time when it is needed most. 

In recent years, we have also been taking action and working toward a series of global commitments where we believe we can make a difference at scale and drive industry-wide change. It’s by convening partners around the world and through our connection to tens of thousands of communities that we are able to make meaningful progress and do our part to address some of the most pressing challenges of our time. 

Today, we’re excited to share our new 2019-2020 Purpose and Impact reporting platform, which showcases the progress we’re making together with our franchisees and suppliers, and provides a transparent, information-rich look at our strategies and performance across four areas: 

Food Quality & Sourcing: We are sourcing quality ingredients in a responsible way, because how our food is produced and where it comes from matters to our customers, communities and the environment. This includes supporting farming communities and the people, locally and globally, who produce and care for our food. 

Our Planet: We are partnering to protect our planet today, and for communities in the future, by finding innovative ways to keep waste out of nature, conserve forests and ecosystems and drive climate action.  

Community Connection: Being part of the community means supporting people every day, and especially when they need it most. It’s why we’re proud to support Ronald McDonald House Charities, which enables families to stay together when a child is diagnosed with a life-threatening illness. 

Jobs, Inclusion and Empowerment: We’re looking to serve up bright futures by providing opportunity for education and skills in the communities we serve through even greater focus on  equity and inclusion across our business. 

You can also read perspectives on this work from McDonald’s leaders in our downloadable Summary Report. 

This showcases the progress we’ve made and brings focus to the work ahead. Because what matters to you, matters to us.