McDonald’s Strategy Sustains Growth
April 30, 2024
Q1 2024 Results
The resilience of the entire McDonald’s System drives our ability to deliver delicious feel-good moments to our customers, with a laser focus on strong execution and a vision for long-term sustained growth.
Comp Sales
+1.9%
Global
+2.5%
U.S.
+2.7%
IOM
-0.2%
IDL
Through our Accelerating the Arches strategy, we are evolving to meet our customers’ needs and establishing strong platforms for long-term growth.
Culturally Relevant Marketing
We continue to maximize our marketing by further elevating creative excellence, scaling great ideas globally, and building meaningful relationships with our customers. In more than 30 markets around the world, we did just that, tapping into a new global community with a truly unique brand campaign – WcDonald’s, a fictional Anime restaurant we brought to life for our fans this quarter, creating passionate brand excitement and lifting Chicken McNugget category sales.
Affordable Core Equities
We continued to showcase our strength in beef with a consistent approach to improving fan favorites, and the progress we’ve made highlights what McDonald’s can achieve when we tap into the full power of our size and scale. In the U.S., we recently celebrated the full rollout of Best Burger, which is now deployed in over 80% of our restaurants globally and will be scaled to nearly all restaurants by the end of 2026.
Engaging Digital Experiences
Our digital capabilities continue to enhance our ability to know and serve our customers, combining the strength of our core equities with new and exciting digital experiences. The UK market drove strong loyalty results with the return of their Winning Sips digital experience, offering customers the opportunity to win prizes by scanning a QR code on their drink cup. This offering resulted in engagement from our loyalty members, with nearly 75% of our total loyalty user base in the UK active in the quarter.
Our global comparable sales growth in the first quarter marks 13 consecutive quarters of positive comparable sales growth with 30% growth over the last 4 years. As consumers are more discriminating with every dollar that they spend, we will continue to earn their visits by delivering leading, reliable, everyday value and outstanding execution in our restaurants. As we look to the rest of 2024 and beyond, we remain focused on leveraging the competitive advantages within our Accelerating the Arches plan and growing QSR market share to drive long-term growth.”
– CHRIS KEMPCZINSKI
McDonald’s President and Chief Executive Officer