McDonald’s to Focus on Outstanding Execution and Meeting Customer Needs Through Value, Core Menu & Digital
July 29, 2024
Q2 2024 Results
The size and scale of the McDonald’s System enables us to navigate short-term challenges while continuing to invest and operate with a long-term growth mindset.
We are confident that Accelerating the Arches is the right playbook for our business and as consumers are more discriminating with their spend, we are focused on the outstanding execution of delivering reliable, everyday value and accelerating strategic growth drivers like chicken and loyalty.”
– CHRIS KEMPCZINSKI
McDonald’s President and Chief Executive Officer
Comp Sales
-1.0%
Global
-0.7%
U.S.
-1.1%
IOM
-1.3%
IDL
Guided by our strategy and unique competitive advantages, we are acting with a sense of urgency and continue to drive progress against our identified growth pillars.
Value in Our DNA
Value has been synonymous with McDonald’s for more than 70 years, and it will continue to be part of our DNA for years to come. In markets including Germany, Spain and Poland, the flexibility of their value programs, like the McSmart menu, allowed them to quickly make adjustments that were embraced by consumers. In the U.S., we recently launched the $5 Meal Deal, and a steady stream of offers in local markets and on the McDonald’s mobile app. We continue to identify opportunities to deliver value, grounded in insights and with the customer at the center.
Commitment to Core
We continue to lean into the power of our core menu, with significant opportunity for growth in chicken. By featuring our beloved icons like McNuggets and McChicken while driving growth in emerging favorites like McCrispy and McSpicy, our chicken sales are now on par with beef sales. The McCrispy chicken sandwich is now offered in more than 55 markets around the globe and through our plans to further expand our McCrispy equity, we will continue to capture chicken market share.
Engaging Digital Experiences
With 166 million active 90-day users, we know that engaged loyalty customers spend more and visit more often. We’re driving digital market share gains, with markets finding unique opportunities to engage loyalty users. In Canada, the Frequent Fryer Program launched a nationwide scavenger hunt for fry icons, which could then be entered on the mobile app for free loyalty points or free fries. Nearly 3.5 million codes were entered through the promotion, driving meaningful lifts to the fry category.