McDonald’s Focusing on Value and Market Share Growth
October 29, 2024
Q3 2024 Results
We are confident that we have the right plan in place to make our restaurants and company stronger than ever, and our strategy will help us navigate the challenges we face.
We will stay laser-focused on providing an unparalleled experience with simple, everyday value and affordability that our consumers can count on as they continue to be mindful about their spending. McDonald’s will continue to follow our Accelerating the Arches playbook to drive long-term growth globally and win in this environment.”
– CHRIS KEMPCZINSKI
Chairman and Chief Executive Officer
Comp Sales
-1.5%
Global
+0.3%
U.S.
-2.1%
IOM
-3.5%
IDL
Our strategy is working, and we continue to focus on providing compelling value, generating menu excitement, and using the power of our marketing to capture market share and drive long-term growth.
Value in Our DNA
We are keenly focused on delivering value and affordability, working at pace with our franchisees in markets around the world to evaluate our offerings, and acting with agility to implement solutions to deliver against customer expectations. The Spain market continued to perform well this quarter, driven by strong execution of our strategy, including a continued focus on value through its Menú4You platform.
Guest Count-led Growth
To continue establishing McDonald’s as an industry value leader, we have moved with urgency in partnership with our franchisees to improve our value offerings in most of our major markets, such as the $5 Meal Deal in the U.S. which drove customers back into our restaurants throughout the third quarter.
Our Growth Pillars in Action
Our Marketing and Core growth pillars worked seamlessly in tandem this quarter with the launch of our Collector’s Edition campaign which maximized the power and scale of our global brand while ensuring local flexibility and cultural relevance. Running in over 30 global markets, the campaign featured core equities across all dayparts and captured our fans’ attention while keeping operations simple and giving customers more reason to purchase core menu items.