The Power of the McDonald’s System Delivered Strong Growth in 2023
February 05, 2024
Q4 & FY 2023 Results
The strength of the McDonald’s System was on full display in 2023, and we believe there’s still significant runway in our Accelerating the Arches strategy.
Q4 2023 Results: Comp Sales
More Figures to Know
comp sales growth
Comp sales growth
50 Loyalty markets
Our Accelerating the Arches playbook is working, and our steadfast focus on growing market share while maximizing our M-C-Ds continues to drive growth across our business.
Culturally Relevant Marketing
By embracing bold creative and staying connected to culture, we continue to maximize our marketing. McDonald’s China built brand equity by pairing our fan-favorite food with community, collaborating with local streetwear designer VERDY. Meanwhile, the U.S. tapped into Happy Meal nostalgia by teaming up with artist and creator Kerwin Frost on a meal for our adult fans. The campaign was then scaled to 15 additional markets around the world, exemplifying our One McDonald’s Way approach to marketing.
Affordable Core Equities
Providing our customers with affordable options has always been core to our brand, and we continue to evolve our value offerings to meet our customers where they are. This quarter, Canada maintained their McMuffin and hot coffee pairing, providing an affordable bundle and helping drive market share gains in breakfast. The UK followed a similar playbook by expanding their Savers Meal Deal to offer smaller bundles in the morning, further solidifying McDonald’s UK as a destination for great food at great value.
Elevated Digital Experiences
We’re constantly elevating the McDonald’s experience to ignite our fans’ love for the brand. Australia brought back its 30 Days 30 Deals promotion, where customers enjoyed a daily deal available exclusively in the MyMacca’s app, driving remarkable engagement. Canada, Germany and France all offered Monopoly programs, leveraging learnings from around the globe and creating highly engaging campaigns with even more chances to win in the mobile app.
Our global comparable sales growth of 9% for the year is a testament to the tremendous dedication of the entire McDonald’s System. Strong execution of our Accelerating the Arches strategy has driven over 30% comparable sales growth since 2019 as our talented crew members, and the industry’s best franchisees and suppliers have demonstrated proven agility with a relentless focus on the customer. By evolving the way we work across the System, we remain confident in the resilience of our business amid macro challenges that will persist in 2024.”
– CHRIS KEMPCZINSKI
McDonald’s President and Chief Executive Officer