Coming Together to Help Clean Italy’s Shared Spaces

When it comes to supporting communities where we operate, McDonald’s and our Franchisees often join local partners for hands-on initiatives. For example, in 2025, 450 volunteers from across McDonald’s Italy’s headquarters and restaurants – as well as Retake Solidale volunteers – helped clean two parks in Rome and Milan as part of the 5th edition of “Together with You for the Environment.”
 

Organized together with Assoambiente and Utilitalia, and with technical support from Retake Solidale, this national urban redevelopment initiative brings together employees from McDonald’s Italy’s offices and restaurants, as well as citizens, to help combat waste in the environment.

Collective Commitment to Cleaning Up

Launched in 2021, “Together with You for the Environment” has brought together over 21,000 people and more than 400 local organizations to support clean-up activities across Italy, including collecting over 14,000 bags of waste since its beginning. From September to December 2025, employees, Franchisees and representatives from approximately 100 local organizations – including institutions, schools and local associations – came together, collectively helping clean up community spaces and redevelop play areas and street furniture.
 

450 volunteers came together to clean up parks in Italy 

Bringing Beauty to Italy’s Streets

McDonald’s Italy didn’t stop there. They donated two murals in Milan and Rome, specially created by Brescia-based street artist Octofly, to bring more color and beauty to the areas. The murals were made with quartz paint and acrylic enamel with an anti-smog coating, which is designed to absorb some of the city’s smog – a visible gesture that blends art with sustainability.
 

"This edition of 'Together with You for the Environment' tells the value of care, a simple gesture that becomes powerful when it is shared. Volunteers, our restaurants, institutions and local communities have shown once again that taking a place to heart means improving its daily life. This year we have chosen to accompany the redevelopment activities with interventions that remain over time, concrete signs of our closeness to the territories. We deeply believe that beauty and attention to public spaces can generate well-being and create new bonds in the cities in which we operate, and we will continue to work in this direction."

Giorgia Favaro, CEO of McDonald's Italia