Employee-Led Action for Qatar’s Coast

With more than 30 years of dedication to our communities and sustainability, McDonald’s developmental licensee in Qatar continues to advance its impact through Rahlatuna, its Corporate Social Responsibility platform that brings together decades of community-focused initiatives.

Through this platform, the team engages employees in meaningful environmental action, including a coastal restoration initiative launched in 2025 in partnership with Mubadara for Social Impact at the Flower Each Spring camp in Ras Al-Matbakh, an area known for its biodiversity.

Planting Mangroves, Cleaning Beaches

The initiative brought together over 100 McDonald’s Qatar employees to take part in hands-on work. They planted 60 mangrove saplings to support natural habitat restoration and collected 1 metric ton of waste from the surrounding beach area, helping strengthen environmental stewardship of Qatar’s coastal ecosystems.

The initiative also included educational elements in which McDonald’s Qatar employees learned about the role of mangroves in protecting shorelines, supporting marine life and enhancing long-term environmental resilience.

Through this Flower Each Spring initiative, McDonald’s Qatar reinforces its long-standing dedication to environmental stewardship. And by empowering their employees to take part in on-the-ground action, McDonald’s Qatar aims to contribute to protecting Qatar’s natural landscapes, helping ensure its coasts remain vibrant for generations to come.
 

100+ of the developmental licensee’s employees planted a total of 60+ mangrove saplings and cleared more than 1 metric ton of waste from beaches