Everyday Actions for Ronald McDonald House®

Supporting families is a core focus of our Community Connection efforts. Every day, in restaurants around the globe, McDonald’s customers can help make a change for families by turning everyday purchases into transformational support for Ronald McDonald House. And 2025 was no different.

From promotional items to events like McHappy Day, McDonald’s restaurants continued to offer people ways to make a meaningful difference.¹

McHappy Day

Every year, many markets celebrate McHappy Day, an annual fundraising event where a portion of sales from a select day, time period or menu item at participating restaurants supports local Ronald McDonald House Chapters. In 2025, participating McDonald’s restaurants in more than 30 markets took part, with standout efforts including:

• Australia: $3.2 million raised through sales of Big Macs, socks, hats and water.
  
• Brazil: $4 million raised from a portion of Big Mac sales during McDía Feliz 2025.
  
• Canada: $8.1 million raised for Ronald McDonald House and local children’s charities from a portion of all menu item sales, customer donations and a coupon book program.
• France: $3 million raised through a €1 donation from the sale of select menu items in-restaurant.
• Guatemala: Nearly $800,000 raised from a portion of Big Mac sales during the promotional window.
• More than $808,000 raised from a ¥50 donation from the sale of select menu items, customer donations and other support from Extra Value Meal items.

Limited-Time Promotions

McDonald’s developmental licensee in Malaysia brought back its iconic Prosperity Burger in December 2025 – a tasty beef or chicken patty coated in signature black pepper sauce and fresh onions on a warm sesame bun.

To celebrate the relaunch of this national favorite, McDonald’s developmental licensee in Malaysia devised a new campaign, “Prosperity Kembali, Lebih Bererti,” centered on the idea of shared prosperity. For every Prosperity Burger sold, participating restaurants donated 50 cents to the local Ronald McDonald House Chapter, raising nearly $107,000 in 2025.

Year-Long Promotions

Several markets keep the donations coming in all year round, with “always on” promotional items. For example, in 2025, McDonald’s restaurants in Poland raised $473,000 for the local Ronald McDonald House Chapter from sales of oat cookies. In Austria, more than $966,000 was raised for the local Chapter through the sale of the Good Pie at participating McDonald’s Austria restaurants.

Round-Up for Ronald McDonald House

Round-Up for Ronald McDonald House lets customers use their change for change by rounding up their total to the nearest dollar, with the difference donated to local Ronald McDonald House Chapters. In 2025, Round-Up for Ronald McDonald House was added to the McDonald’s global mobile app for U.S. customers.

And the impact has been phenomenal.

Between November and December 2025 alone, the in-app Round-Up for Ronald McDonald House, along with a companion fixed donation feature, raised $1.3 million that will go toward helping Ronald McDonald House support families in need!

Happy Meal^® Promotions

Many McDonald’s restaurants around the globe offer a year-round promotion during which a portion of every Happy Meal^® sold is donated to Ronald McDonald House. In 2025, this generated support across multiple countries, including:

• Germany: $334,000 raised from the sale of books with Happy Meals.
• Singapore: $367,000 raised through a portion of Happy Meal^® sales for the local Chapter.
• South Africa: $323,000 raised for the local Chapter through a portion of Happy Meal^® sales.

Special Fundraisers

Special fundraisers include limited-edition merchandise, seasonal initiatives and market-led campaigns.

• Czech Republic: $633,000 raised through “Palm of Happiness” sticker and holiday medical patch sales.
• Romania: $137,000 raised through bunny and alpaca plush toy sales.
• Switzerland: $239,000 raised through giraffe plush toy sales.

Footnotes

¹ All donation and monetary figures presented on this page have been converted to U.S. dollars and are approximate.