McDonald's FIFA Statement
July 17, 2015
At McDonald’s, we know our customers around the world are passionate about football, and we share their enthusiasm. That’s why we’ve sponsored the World Cup globally for more than 20 years. But recent allegations and indictments have severely tarnished FIFA in a way that strikes at the very heart of our sponsorship.
As a result, we have expressed our concerns directly to FIFA. We believe FIFA internal controls and compliance culture are inconsistent with expectations McDonald’s has for its business partners throughout the world. We are not satisfied with FIFA’s current handling of the recent incidents that go clearly against McDonald’s culture and values.
FIFA must now implement meaningful changes to restore trust and credibility with fans and sponsors alike. The world expects concrete actions and so does McDonald’s.