Expanding our Happy Meal Readers Program
April 23, 2019
In 2018, we announced a new set of global commitments, dedicated to using the company’s Scale for Good.
We are excited that in 2019, more parents and children will have the choice of a book or toy in their Happy Meal they visit McDonald’s through our Happy Meal Readers program*.
How does our Happy Meal Readers program showcase our commitment to reading?
- We believe our scale and ability to provide fun, easy moments for children and families puts us in a unique position to help spread the joy of reading to millions of families around the world, creating truly together moments by making reading fun.
- Our Happy Meal Readers program encompasses our book offerings in markets around the world, supported by markets in a few different ways.
- When books are offered year-round, this means that each time parents and children visit a McDonald’s, they will have a choice between a book or toy in their Happy Meal.
- Digital books will be available through our Global Happy Meal app (Happy Studio / McPlay on iOS and Android) in over 80 markets.
We are proud to help foster a love of books in children and families around the world.
Celebrate our Happy Readers program on #WorldBookDay this year by visiting a participating McDonald's restaurant near you.
Quantities limited – vary by design. While supplies last. At participating McDonald’s restaurants. Books or toys are offered in sequence. Ask which book or toy is available. Some books or toys may not be available. 2019 McDonald’s the following trademarks are owned by McDonald’s Corporation and its affiliates: McDonald’s, Happy Meal, Happy Studio and The Golden Arches Logo. Text 2019 Cressida Cowell. Illustrations 2019 Hodder & Stoughton Limited.
*Market participation varies