McDonald’s Partners with La La Anthony to Help HBCU Students “Secure the Bag” for College

May 19, 2021

McDonald’s Partners with La La Anthony to Help HBCU Students Secure Scholarships for College


Powered by its Black & Positively Golden Movement, McDonald’s is awarding $500K to HBCU students for the 2021-2022 academic school year

Chicago, May 19, 2021 - McDonald's USA  and actress, producer, and New York Times best-selling author Alani “La La” Anthony have teamed up to help HBCU students secure money for college through its Black & Positively Golden Scholarship Program, in partnership with the Thurgood Marshall College Fund (TMCF). La La will go live on Instagram at 6pm EST today with 2020 scholarship recipient and current HBCU student, Erin Lyke. Together, they will encourage students to apply for the scholarship, while also sharing the keys to a successful HBCU experience. 

 “I am honored to work alongside McDonald’s in our shared mission to help HBCU students receive the necessary funds to help achieve their dreams of going to college,” said La La, who attended Howard University. “It’s so important to encourage our youth to dream big and, above all, believe in themselves. I look forward to watching these future leaders of our world and communities shine, achieve their goals and reach their highest potential.”

Applicants must meet the following eligibility requirements (FAFSA not required):

1. Be enrolled full-time as a freshman, sophomore, junior or senior attending an HBCU during the 2021-2022 academic school year.

2. Have a current cumulative grade point average of 2.7 or higher.

3. Demonstrate leadership abilities and financial need.

4. Be a U.S. citizen or legal permanent resident with a valid permanent resident card or passport stamped I-551.

The Black & Positively Golden Scholarship Program is an extension of McDonald’s longstanding commitment to serving up bright futures in the communities the company serves. McDonald’s continues to support the next generation of Black leaders through scholarships, partnerships and its presence on HBCU campuses and at Classics around the country. Through the Black & Positively Golden Movement, McDonald’s continues to foster their 20-year-long partnership with TMCF to help provide skills, training and education programs that support people who are building a path forward and achieving their goals, no matter where they are in life.

Will you or your HBCU scholar be next? Head over to to apply by June 7 at 11:59 pm EST. And be sure to tune into the You Got Next Live event on La La’s Instagram account (@lala) to witness the fun!

To learn more about the Black & Positively Golden movement and scholarship, follow @wearegolden on Instagram and visit


About McDonald’s USA Education Efforts

McDonald’s Black & Positively Golden Mentors Program is just one of many company initiatives created to serve up bright futures and provide opportunity for education and skills in the communities we serve. These efforts also include the Black & Positively Golden HBCU Scholarship Fund, which is administered through Thurgood Marshall College Fund and helps students continue their undergraduate and graduate school education; the HACER® Education Tour, which provides information to help navigate the college application process; the Classroom Convos webinar program, which focuses on topics impacting Asian and Pacific Islander American students; and the Archways to Opportunity program, which provides educational resources to eligible crew at participating U.S. restaurants. Together, with franchisees, we are committed to offering opportunities to feed and foster our communities.

About McDonald’s USA
McDonald's serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Ninety-five percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information,, or follow us on Instagram at @WeAreGolden and Facebook To learn more about the Black & Positively Golden initiative, visit

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