McDonald’s Restaurants on the East Coast Celebrate the Much-Anticipated Lobster Roll for Summer 2016
June 17, 2016
Lobster lovers rejoice! Beginning June 20, more than 600 McDonald’s restaurants throughout New England and the Albany, New York area will add the Lobster Roll to their summer menus. A local favorite, the Lobster Roll is freshly prepared and made with 100 percent North Atlantic lobster meat lightly tossed with mayonnaise in a stainless steel bowl, layered on crisp leaf and shredded lettuce and served chilled on a home-style toasted roll.
An instant sensation, the Lobster Roll returned to McDonald’s menu last summer for the first time in a decade, creating buzz among media and consumers alike. Fans in New England and beyond rushed to restaurants to get a taste of the summer staple, which garnered rave reviews for its quality and value.
“The return of the Lobster Roll is exciting for McDonald’s because it was such a hit with our customers last summer,” said Suzanne Pingeton, McDonald’s Marketing Director for the Boston Region. “We aim to deliver diverse, quality menu items that resonate with the customers in our community, and we’re proud to offer this regional favorite at such a great value.”
“It’s exciting to see a high demand for regional flavors at McDonald's,” said Chef Michael Haracz, Manager of Culinary Innovation at McDonald's USA. “Our Lobster Roll is made with quality ingredients, freshly prepared in our kitchens and exactly what our customers enjoy from McDonald’s. This sandwich is the perfect blend of ingredients to give you a great-tasting summer sandwich from McDonald’s.”
Each lobster is wild caught directly from established East Coast wharfs by multi-generational fisherman, who set sail before sunrise to pull in the catch for the day.
“The lobster we supply to McDonald’s is a hand-picked, artisan quality product, caught by seasoned veterans of the industry,” said Stephen Felsenthal of Mazzetta Company, LLC, one of McDonald’s regional lobster suppliers. “This is the same quality lobster served at white tablecloth restaurants on the East Coast.”
Priced at $8.99, the hand-prepared Lobster Roll is 290 calories and made with 100 percent North Atlantic lobster meat.
The Lobster Roll will be available through mid-August at participating McDonald’s restaurants in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut (excluding Fairfield County) and the Albany, NY area.