McDonald’s Refreshes McCafé Brand Visual Identity
May 01, 2026
McDonald’s is refreshing the McCafé sub-brand design globally to better reflect a broader beverage offering and evolving customer preferences.
For more than three decades, McCafé has been quenching the thirst of McDonald’s guests. Since first debuting in Australia in 1993, McCafé has grown to have a global presence and has evolved over the years to offer far more than just your average cup of joe.
Recently, driven by Gen Z, our customers’ drinking habits have been rapidly changing. Today, a drink is much more than just a drink – it has become a moment of self-care, a little treat or even a way for customers to express themselves.
To deliver on these evolving customer needs and expectations for the beverage category, we will be launching a range of new McCafé drinks in several markets this spring and summer (customers in the U.S., Canada, Germany and Australia might spot them first!). This includes new subcategories like Refreshers, Crafted Sodas, and Energizers. But before we did that, we had to reimagine the McCafé sub-brand to reflect this modernized portfolio, making it more fun, youthful, playful and colorful – just like the new drinks themselves.
First, we refreshed the positioning of the McCafé brand to meet customers where they are as they seek moments of joy through our coffee, drinks and snacks in an approachable way. From there, we made sure every element of the updated design reflected that shift, too – from a modernized McCafé wordmark drawn from the same pen as the Golden Arches themselves, to new primary colors of a refined gold and ‘coffee cherry’ inspired by the fruit that coffee beans come from, to secondary colors that reflect the vibrancy of the new drinks, to more playful food photography and packaging patterns.
“We redesigned the new McCafé to help our customers feel the joy they are seeking from these new beverages around the world. Just like with any McDonald’s experience, we can’t wait for them to feel it and say ‘i’m lovin’ it!”’ – Paloma Azulay, McDonald’s VP of Global Brand Marketing
The updated framework gives us a more consistent way to present McCafé globally while allowing room for some local flexibility.
Treating yourself is one of the top motivations for consumers to pick up a beverage, and the new McCafé is here to make sipping a drink joyful, accessible, and fun. McCafé is so much more than just coffee and now includes even more beverages for customers to love at McDonald’s. With this refresh, we’re highlighting that McCafé beverages are a delicious treat delivered with quality ingredients, served in a fun, playful and approachable way.