McDonald’s UK Rewards Program Has Proven a Big Win For Charities

August 24, 2022

When McDonald’s UK launched MyMcDonald’s Rewards in late July, they did so with charity in mind.

MyMcDonald’s Rewards is our loyalty program that gives customers the chance to collect points every time they make a purchase at McDonald’s. In the UK, these points can currently be redeemed for popular, delicious menu items, like a Double Cheeseburger or a Cheesy Bacon Flatbread. But customers there also have another option: donating their points to charity.

How Does McDonald’s UK MyMcDonald’s Rewards Work?  

Customers with MyMcDonald’s Rewards in the UK earn 100 points for every £1 they spend at McDonald’s. When customers choose to donate their points to charity, the points are converted to cash donations, with 1,500 points translating to £1.50, 2,500 points becoming £2.50 and 4,000 points becoming £4.00.

If they so choose, customers in the UK can donate their MyMcDonald’s Rewards points to one of these three charities:

  • Ronald McDonald House Charities (RMHC) – RMHC programs help alleviate some financial burdens for families with sick children around the world.  

  • BBC Children in Need – an organization that funds more than 2,500 local charities and projects that directly support children and young people in communities across the UK.

  • FareShare – an organization that redistributes surplus food to charities that use it to make meals. To date, McDonald’s UK has already funded the redistribution of 20 million meals to families in greatest need!

When MyMcDonald’s Rewards officially launched in the UK on July 20, McDonald's UK donated £30,000 to each charity. This adds up to 1,000 overnight stays for families at an RMHC House, 120,000 meals to families in need, and funding for more than 1,000 youth workers via BBC Children in Need.

Since July 20, numerous customers have donated, too. In the first week alone, nearly 1,000 customers donated more than 1.5 million points – or £15,000 – to BBC Children in Need, FareShare and RMHC. 

McDonald’s Rewards For Our Customers and Communities

At McDonald’s, we believe it’s important to give back to the communities we serve. We are proud that McDonald’s UK is committed to living our values every day.

With the launch in the UK, MyMcDonald’s Rewards is now available in McDonald’s six largest markets globally. To learn more about the launch of MyMcDonald’s Rewards in the United States, click here.

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