McKids: Unlocking the Power of Childhood Creativity from an Early Age

In Indonesia, McDonald’s developmental licensee is helping shape brighter futures through McKids, an initiative that has supported millions of children across the country since 1995.
 

Through structured sessions, children aged 2 to 6 can build creativity, confidence and essential early skills in an environment families know and trust. Held one to three times a week at participating restaurants, these sessions transform everyday restaurant spaces into vibrant hubs of learning and discovery. In 2025 alone, more than 400,000 children took part in McKids sessions, having the opportunity to develop a range of skills – from reading, writing and counting to drawing and singing.

A Space Where Families Can Grow Together

Today, McKids has evolved beyond a children’s program into a shared platform for families.

The developmental licensee aims to sharpen children’s love for art by providing a comprehensive program with certified trainers for kids aged 3 to 9 years. And while children learn, parents can gain insights from experts on parenting, children’s development and various educational topics.

Together, these experiences aim to foster a supportive environment where families grow, learn and thrive side by side.