We’re leaning into the menu classics that McDonald’s customers crave most
November 09, 2020
Let’s get personal for a sec.
Imagine a McDonald’s built just for you – a place that recalls your favorite orders and when you like them, delivers to your home as easily as it does to your car window and offers deals designed exclusively for you.
That’s the heart of MyMcDonald’s. Well, your MyMcDonald’s: a suite of exciting tools and offers powered by our customer-facing technologies, including mobile ordering, digital ordering kiosks, digital menu boards, flexible payment options, delivery and targeted rewards, to maximize your McDonald’s experience. The result? More convenience, more value and more choices at the speed of McDonald’s.
MyMcDonald’s is coming to our top six markets around the world in 2021. The first key component starts in a few weeks at participating restaurants in the Phoenix, Ariz., market with a pilot of a new loyalty program, which will be launching across the U.S next year.
No matter where you connect with us – through kiosks in the restaurants, digital menu boards at the Drive Thru or McDelivery via our mobile app—MyMcDonald’s will be there to provide seamless, personalized service that’s more customized and more rewarding every time you order.
Already in many locations we're providing customized menu displays at the Drive Thru that show different options based on factors like time of day and your current order (for example, suggesting a Blueberry Muffin to go with your morning McCafé coffee). And already in the U.S., we’re excited to be testing voice-based technology to allow for faster and more accurate ordering.
Now, integrated with MyMcDonald’s, you can look forward to a menu and offers based on past orders, plus irresistible rewards tailored to you, anywhere you are. Couple that with our latest Drive Thru innovations and expanding McDelivery service, and it’s clear we’re on the road to Accelerating the Arches.