McDonald’s USA Kicks Off Football Season with Launch of New Mighty Wings
September 16, 2013
McDonald’s brings game day excitement to NFL football and chicken wing fans with Mighty Wings promotion
Just in time for football season, wing lovers across the nation can enjoy one of their favorite game day foods any time with McDonald’s new Mighty Wings. Available for a limited time only from mid-September through mid-November, while supplies last, Mighty Wings are bone-in, crispy chicken wings that deliver a spicy kick with every bite.
“Chicken wings are one of the most commonly ordered items at sit-down restaurants while watching sports,” said McDonald’s USA Marketing Director Leslie Truelove. “By adding Mighty Wings to our menu this fall, we want to bring the popularity and fun of chicken wings to customers looking for any reason to order them – be it during game day or on-the-go.”
About Mighty Wings
Mighty Wings were inspired by larger size chicken wings from McDonald’s Hong Kong where customers enjoyed the big, bold flavor. The new tender, meaty bone-in chicken wings are sourced from McDonald’s trusted poultry suppliers and served in drummettes and wingettes. For a customized flavor experience, guests can pair their wings with one of nine sauces,* ranging from sweet to tangy to bold.
Mighty Wings are available in three portion sizes to fit a variety of eating preferences. While price and participation may vary, customers can choose from:
- Three piece – 290 calories; $2.99
- Five piece – 480 calories; $4.79
- Ten piece – 960 calories; $8.99
Mighty Wings NFL Promotion
Through its sponsorship of the NFL, McDonald’s is inviting fans to get in the game through a unique promotion featuring three of the NFL’s boldest play makers – Joe Flacco, Colin Kaepernick and Victor Cruz. The football stars will be featured in the Mighty Wings marketing campaign including TV, merchandising, packaging and digital/social media.
Super Bowl XLVII rivals Flacco and Kaepernick will face off again in a commercial – and this time Mighty Wings will be at stake. The ad will ignite a social media campaign that engages customers in a Mighty Wings mystery beginning September 17. Cruz will also star in a commercial where he shows off his signature dance moves.
Fans can join the Mighty Wings conversation and participate in the social media campaign on McDonald's Facebook page and @McDonalds Twitter handle using #MightyWings For more information about the Mighty Wings promotion, visit www.McDonalds.com.
*subject to availability
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 89 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visitwww.mcdonalds.com, or follow us on Twitter and Facebook for updates on our business, promotions and products.
Tyler Litchenberger, McDonald's USA 630-623-8765 firstname.lastname@example.org
Kim Murphy, GolinHarris 312-729-4069 email@example.com