McDonald’s USA Brings Back Snaplications
October 10, 2017
Company once again using modern recruiting tool as millennials look for seasonal jobs
McDonald’s announced today its modern approach to recruiting – Snaplications – is back. For Millennial job seekers, this is good news since according to a recent survey conducted by Wakefield Research on behalf of McDonald’s, 67 percent of Millennials will look for a seasonal job.
Knowing more than half of hires at company-owned restaurants are under 24 years old, McDonald’s utilizes Snapchat as a recruitment tool to meet potential job seekers where they are – their phones. ‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app. Snaplications run through November 28.
“We saw significant engagement with Snaplications in the summer, and we’re excited to bring it back knowing young job seekers are on the job hunt again.” said Juan Marcos, chief people officer, McDonald’s USA. “McDonald’s and its independent franchisees are committed to being America’s best first job by providing flexible schedules, professional skills, and education. A part of that commitment also includes delivering easy and enjoyable ways for potential crew members to join the restaurant teams.
While only three percent of U.S. recruiters are using Snapchat, McDonald’s bold approach with Snapchat paid off during the summer hiring period.
The company saw a 35 percent increase in application flow and a 30 percent traffic increase to the careers page due to the combined efforts of Snaplications and the larger marketing campaign.
While many will use extra money from a seasonal job to buy someone a gift or treat themselves, others are looking to learn new skills they can take with them to another job, according to the McDonald’s survey – such as people skills (37 percent), patience and customer service (31 percent), time management (23 percent) and quick math (10 percent).
“These transferable skills are a staple at McDonald’s restaurants and set people up for success, whether they stay with the brand or further their careers elsewhere,” Marcos added.
McDonald’s and its independent franchisees strive to offer a work environment that sets people up for success at their McDonald’s and beyond…with education programs like Archways to Opportunity®, which gives eligible employees in participating restaurants an opportunity to earn a high school diploma, receive upfront tuition assistance for college courses, access academic advising courses, and learn English as a second language.
Can’t wait to join? Job seekers can visit McDonalds.com/careers to learn more and apply, or visit their local restaurant.
About McDonald's USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women who are independent employers, and set their own employment policies and practices, including pay and benefits for the people working in their restaurants. McDonald's does not control the independent franchisees’ employment policies and practices and does not employ those working at franchised restaurants. The benefits described here are available at McDonald’s-owned restaurants and the restaurants of participating franchisees. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.