Our Approach & Progress

Two women talking and drinking McCafé


Reporting on Our Progress

This section of our website – Our Purpose & Impact – acts as the primary platform we use to communicate the Company’s foundational approach, strategies and policies across our four Impact Areas, alongside recent progress highlights. For a comprehensive view of our latest progress and actions against our goals, please see our 2024–2025 Purpose & Impact Report (PDF – 6 MB) or our Goal Performance & Reporting page.

You will find current and past reports on the Goal Performance & Reporting page.

 

Our Approach

Impact Strategy & Governance

We are taking action on the issues that are most important to our business, and that will help create long-term sustainable value.

Stakeholder Engagement & Public Policy

Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on issues that are relevant to the Company and where we believe McDonald’s can have the greatest impact.


 

Business Resilience

We take action to help ensure we are building a better business and a more trusted brand for generations to come by being resilient and agile in the face of challenging circumstances beyond our control.

Goal Performance & Reporting

We are committed to measuring our impact and progress across our priority goals and communicating transparently.


 

Latest Stories

 

 

More in Our Purpose & Impact

A field of windmills

Our Planet

Our success is closely interlinked with the health of shared natural resources, which form the foundation of the agricultural supply chains for our menu.

Read more about Our Planet

A child reacing into a Happy Meal

Food Quality & Sourcing

We’re working toward creating a secure, more sustainable future for food by advancing safety and quality, helping to improve animal health and welfare in our supply chain and making balanced, quality meals more accessible to families across the world.

Read more about Food Quality & Sourcing

Four McDonald’s employees laughing and smiling

Jobs, Inclusion & Empowerment

We’re helping build bright, safe and inclusive futures by nurturing skills, uplifting communities and respecting human rights, empowering the people and the communities we serve.

Read more about Jobs, Inclusion & Empowerment

A person embracing a child in a loving way

Community Connection

We understand our business thrives when our communities thrive, so we seek to act both globally and locally, helping feed and support people when and where they need it most.

Read more about Community Connection