Our Approach & Progress

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Reporting on Our Progress

This section of our website – Our Purpose & Impact – acts as the primary platform we use to communicate the Company’s foundational approach, strategies and policies across our four Impact Areas, alongside recent progress highlights. For a comprehensive view of our latest progress and actions against our goals, please see our 2023-2024 Purpose & Impact Report (PDF – 6 MB) or our Goal Performance & Reporting page.

You will find current and past reports on the Goal Performance & Reporting page.

 

Our Approach

We believe we have a responsibility to ensure long-term, sustainable value creation by taking action on the environmental and social issues that are most important to our stakeholders and business.

Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on environmental and social issues that are relevant to the Company and where we believe McDonald’s can have the greatest impact.


 

We take action to help ensure we are building a better business and a more trusted brand for generations to come by being resilient and agile in the face of challenging circumstances beyond our control.

Much of what we, our Franchisees and our suppliers do has the potential to contribute to sustainable development.


 

Latest Stories


 

 

More in Our Purpose & Impact


A child reacing into a Happy Meal

Food Quality & Sourcing

We are working toward responsibly sourcing our priority commodities, prioritizing animal health and welfare and making safe, quality food accessible to families across the world.

Read more about Food Quality & Sourcing

A field of windmills

Our Planet

We’re helping to drive climate action, protecting natural resources, reducing waste and transitioning to more sustainable packaging and toys.

Read more about Our Planet

A person embracing a child in a loving way

Community Connection

Supporting people when and where they need it most.

Read more about Community Connection

Four McDonald’s employees laughing and smiling

Jobs, Inclusion & Empowerment

We’re serving up bright futures in our communities, nurturing skills, helping to accelerate equity and respecting human rights.

Read more about Jobs, Inclusion & Empowerment