Dario Baroni appointed President of McDonald’s International Developmental Licensed Markets (IDL)
April 29, 2025
As McDonald’s continues to accelerate progress in the business and drive performance, we remain committed to building a strong foundation for our long-term growth.
Following the introduction of our Global Restaurant Experience team, including the appointment of Manu Steijaert as President of McDonald’s IOM, we are pleased to share that Dario Baroni has been appointed President of McDonald’s International Developmental Licensed Markets (IDL). In this role, effective June 1, Dario will focus on the broader business strategy to champion growth, increase market share, and strengthen our competitive advantages in our IDL markets.
Dario started his career with McDonald’s Italy as its CMO, before transitioning to Operations and finally, Managing Director. He quickly became known for consistently delivering excellent customer service, strong people metrics, and record growth. For the past year, Dario has successfully led the IOMBU, championing our ATA growth strategy and fueling positive comp sales in a challenging operating landscape.
His accomplishments and strategic vision make him an ideal leader to accelerate the next phase of growth for McDonald’s IDL segment.
As Dario steps into this role, we want to thank Jo Sempels, the most recent President of our IDL segment, who will be moving into one of Europe’s largest and most critical markets to serve as the next MD of France.

To read the message sent to the McDonald’s System today, click here.