Our Mission and Values
Our mission is to make delicious feel-good moments easy for everyone.
This is how we uniquely feed and foster communities. We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect. At our best, we don’t just serve food, we serve moments of feel-good, all with the lighthearted, unpretentious, welcoming, dependable personality consumers know and love.
The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.
When we live our values every day and use them to make decisions - big and small – we define McDonald’s as a brand our people, and the people we serve, can trust.
Our values are the filter through which all business decisions are made because actions are bigger than words.
Our strategy is underpinned by our focus on running great restaurants, empowering our people and getting faster, more innovative and more efficient at solving problems for our customers and people.
Meeting customers’ basic needs is core to what we do, and we do that by using our execution strength. We will elevate our people practices to ensure our people feel welcomed, valued, and part of the McDonald’s community; we live by our values every day and are committed to fostering a safe, respectful and inclusive workplace, providing quality jobs, and making opportunity open to all. Through Accelerating the Organization, we will find and scale the best solutions with speed and agility – driving growth while operating together.