Our Mission and Values

Our Mission


Our mission is to make delicious feel-good moments easy for everyone.

This is how we uniquely feed and foster communities. We serve delicious food people feel good about eating, with convenient locations and hours and affordable prices, and by working hard to offer the speed, choice and personalization our customers expect.  At our best, we don’t just serve food, we serve moments of feel-good, all with the lighthearted, unpretentious, welcoming, dependable personality consumers know and love.

Our Values


The backbone of our Brand is, and always has been, a commitment to a set of core values that define who we are and how we run our business and restaurants.

When we live our values every day and use them to make decisions - big and small – we define McDonald’s as a brand our people, and the people we serve, can trust.


We put our customers and people first


We open our doors to everyone


We do the right thing


We are good neighbors


We get better together

Our values are the filter through which all business decisions are made
because actions are bigger than words.

Our Foundation


Our reinvigorated strategy is underpinned by our focus on running great restaurants and empowering our people.

Meeting customers’ basic needs is core to what we do, and we do that by using our execution strength. We will elevate our people practices to ensure our people feel welcomed, valued, and part of the McDonald’s community; we live by our values every day and are committed to fostering a safe, respectful and inclusive workplace, providing quality jobs, and making opportunity open to all.

Latest Stories

More in Who We Are

Two women leaving a McDonald's location holding food and drinks

Our Growth Pillars

We’re building on our strong foundations to ensure we have long-term success.

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Vintage McDonald's restaurant and neon road sign

Our History

How a small drive-in restaurant in San Bernadino grew into an American icon.

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Chris Kempczinski presenting to an audience

Our Leadership

We embrace the opportunity to lead by example and effect meaningful change.

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