Our Purpose & Impact
Our purpose is to feed and foster communities.
Here at McDonald’s, our purpose is to feed and foster communities.
As a leading global foodservice retailer, we believe it’s our responsibility to make a positive impact on the world.
We aim to use our influence, size and reach, engaging with McDonald’s customers, Company staff, Franchisees and suppliers, to help have a positive impact on the communities in which we operate.
We’re proud of the work we do to help make a difference, driving impact by living our purpose.
Reporting Our Progress
This section of our website – Our Purpose & Impact – acts as the primary platform for our foundational approach, strategies and policies over each of our priority environmental and social issues, alongside recent progress highlights. In addition to our overall approach to issues, our goals and performance work to drive transformation across our four Impact Areas and help us stay accountable for realizing our purpose and driving meaningful impact.
For a comprehensive view of our progress and actions in 2024, please see our annual Purpose & Impact Report (PDF - 6 MB) or our Goal Performance & Reporting page.
Relevant Reports & Summaries
Impact Strategy & Governance
We are taking action on the issues that are most important to our business, and that will help create long-term sustainable value.
Stakeholder Engagement & Public Policy
Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on issues that are relevant to the Company and where we believe McDonald’s can have the greatest impact.
Business Resilience
We take action to help ensure we are building a better business and a more trusted brand for generations to come by being resilient and agile in the face of challenging circumstances beyond our control.
Goal Performance & Reporting
We are committed to measuring our impact and progress across our priority goals and communicating transparently.
Climate Action
We are taking action on climate and supporting food system transformation to help promote the future resiliency of our business.
Packaging, Toys & Waste
We are working to accelerate solutions that help reduce waste while also transitioning to more sustainable packaging and toy materials.
Nature, Forests & Water
We take a holistic approach to helping protect natural resources, the communities that rely on them and the future of our business.
Responsible Sourcing
We aim to use our scale and influence to help positively impact the animals and people connected to our supply chain, and our planet. We believe we can have the greatest impact when sourcing our priority commodities: beef, soy for chicken feed, fiber, palm oil, fish and coffee.
Food Safety
Serving safe and quality food in our restaurants is a top priority and long-standing commitment of McDonald’s.
Nutrition & Marketing Practices
We help feed millions of people every day, with a focus on offering families the choices they love.
Animal Health & Welfare
We believe we have a responsibility to help improve the health and welfare of animals in our supply chain.
Responsible Antibiotic Use
We are working toward the responsible use of antibiotics in our supply chain, including reducing their use and not permitting routine use of medically important antibiotics in food animal production.
Talent & Benefits
Led by the Company’s core values, we are committed to fostering workplaces where employees feel empowered to pursue their career aspirations with access to opportunity.
Safe & Respectful Workplaces
We believe that, as a brand, we have a responsibility to help protect the health and safety of anyone who works at or enters a McDonald’s restaurant.
Community Impact & Philanthropy
We take our responsibility of supporting people seriously ‒ because we believe that when our communities thrive, so does McDonald’s.
Ronald McDonald House Charities®
Ronald McDonald House Charities (RMHC®) is a nonprofit 501(c)(3) organization whose purpose is to care for families when their child is ill or injured.
Human Rights
We strive to weave human rights into McDonald’s day-to-day practices, helping us fulfill our commitment to respect the rights of all people and communities who produce, serve and enjoy our food.
Our Commitment to Inclusion
McDonald’s commitment to Inclusion is part of our heritage – we strive to be a place where access to opportunity abounds – no matter who you are or where you’re from. Our success in the future builds on our history of embracing diversity as a competitive advantage.
