Our Purpose & Impact
Our purpose is to feed and foster communities.
Here at McDonald’s, our purpose is to feed and foster communities.
As a leading global foodservice retailer, we believe we have an opportunity to make our impact on this world a positive one.
We aim to use our influence, size and reach, engaging with McDonald’s customers, Company staff, Franchisees and suppliers, to help have a positive impact on the communities in which we operate.
We’re proud of the work we do to help make a difference, driving impact by living our purpose.
Reporting Our Progress
This section of our website – Our Purpose & Impact – acts as the primary platform for our foundational approach, strategies and policies over each of our priority environmental and social issues, alongside recent progress highlights. In addition to our overall approach to issues, our goals and performance work to drive transformation across our four Impact Areas and help us stay accountable for realizing our purpose and driving meaningful impact.
For a comprehensive view of our progress and actions in 2023, please see our annual Purpose & Impact Report (PDF – 6 MB) or our Goal Performance & Reporting page.
Relevant Reports & Summaries
Impact Strategy & Governance
We believe we have a responsibility to ensure long-term, sustainable value creation by taking action on the environmental and social issues that are most important to our stakeholders and business.
Stakeholder Engagement & Public Policy
Against the backdrop of a continually changing external landscape, we engage with key stakeholder groups on environmental and social issues that are relevant to the Company and where we believe McDonald’s can have the greatest impact.
Business Resilience
We take action to help ensure we are building a better business and a more trusted brand for generations to come by being resilient and agile in the face of challenging circumstances beyond our control.
Contributing to the UN Sustainable Development Goals
Much of what we, our Franchisees and our suppliers do has the potential to contribute to sustainable development.
Goal Performance & Reporting
We are committed to measuring our impact and progress across our priority goals and communicating transparently.
Food Safety
Serving safe and quality food in every single restaurant, each and every day, is a top priority and long-standing commitment of McDonald’s.
Nutrition & Marketing Practices
We help feed millions of people every day, with a focus on offering families the choices they love.
Responsible Sourcing
We aim to use our scale and influence to help positively impact our planet, in addition to animals and the people connected to our supply chain, especially when sourcing our priority commodities, which is where we believe we can have the greatest impact: beef, soy for chicken feed, fiber, palm oil, fish and coffee.
Animal Health & Welfare
The health and welfare of animals in the Company’s supply chain is a priority.
Responsible Antibiotic Use
We are working toward the responsible use of antibiotics in our supply chain, including reducing their use and not permitting routine use of medically important antibiotics in food animal production.
Climate Action
We are taking action on climate and transforming our food systems to help them be more resilient for the future.
Packaging, Toys & Waste
We are working to accelerate solutions that help reduce waste while also transitioning to more sustainable packaging and toy materials.
Nature, Forests & Water
We take a holistic approach to helping protect natural resources, the communities that rely on them and the future of our business.
Community Impact & Philanthropy
With more than 41,000 restaurants globally as of the end of 2023, McDonald’s has a unique connection with communities the world over. We believe that comes with a responsibility to help support the people within them.
Ronald McDonald House Charities®
Ronald McDonald House Charities® (RMHC®) is a nonprofit 501(c)(3) organization whose purpose is to care for families when their child is sick or injured. The Company was the first corporate partner and mission advocate of RMHC, earning the title: “founding and forever partner.”
Diversity, Equity & Inclusion
Guided by our values, we are committed to helping empower the people and communities we serve and create opportunities for everyone to succeed.
Talent & Benefits
Led by the Company’s core values, we are committed to fostering workplaces where employees feel empowered to pursue their career aspirations with access to opportunity.
Safe & Respectful Workplaces
We believe that, as a brand, we have a responsibility to help protect the health and safety of anyone who works at or enters a McDonald’s restaurant.
Human Rights
We strive to weave human rights into McDonald’s day-to-day practices, helping us fulfill our commitment to respect the rights of all people and communities who produce, serve and enjoy our food.
